adoptionrate
Definisjon
Andelen eller prosentandelen som et nytt produkt, teknologi, idé eller praksis blir akseptert og tatt i bruk av en befolkning over en bestemt tidsperiode.
Synonymer3
Antonymer2
Eksempler på bruk1
The adoption rate of electric vehicles has increased significantly in recent years; Companies monitor the adoption rate of their software to assess market success; The adoption rate of renewable energy technologies varies widely between countries.
Etymologi og opprinnelse
From the noun 'adoption' derived from Latin 'adoptio' meaning 'to choose for oneself' combined with 'rate' from Old French 'rate' and Latin 'rata', indicating a measure or quantity.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
tracking id
In digital marketing and business analytics, "tracking id" functions as a unique identifier embedded within URLs, campaigns, or user interactions to monitor the source and behavior of traffic or conversions. The "adoption rate" measures the percentage of users who begin using a product, feature, or service after exposure. The relationship between these two lies in the ability of tracking IDs to attribute and segment adoption data accurately by source, campaign, or channel. By assigning distinct tracking IDs to different marketing initiatives, businesses can precisely measure which campaigns or touchpoints yield higher adoption rates. This enables data-driven optimization of marketing spend and strategy, focusing resources on channels that demonstrably increase user adoption. Without tracking IDs, adoption rates would be aggregated and lack granularity, making it difficult to identify effective drivers of adoption. Thus, tracking IDs provide the actionable attribution layer necessary to interpret adoption rates in context and improve digital strategy performance.
triggerlogikk
In marketing, business, and digital strategy, "triggerlogikk" (trigger logic) refers to the predefined rules or conditions that activate specific marketing actions or communications based on user behavior, status, or contextual data. "Adoptionrate" measures how quickly and widely a new product, feature, or service is embraced by the target audience. The relationship between these two lies in how trigger logic can directly influence and accelerate adoption rates by delivering timely, relevant, and personalized interactions that nudge users toward adoption milestones. For example, a trigger logic system can detect when a user has engaged with a product tutorial and then automatically send a targeted incentive or onboarding message to encourage continued use, thereby increasing the adoption rate. Conversely, analyzing adoption rates can inform the refinement of trigger logic by identifying which triggers most effectively convert users at different stages of the adoption funnel. This iterative feedback loop ensures that trigger logic is optimized to maximize adoption, making the two concepts practically interdependent in driving user engagement and growth strategies.
html5 banner
The adoption rate of HTML5 banners in marketing and digital strategy directly influences how effectively brands can engage audiences across diverse devices and platforms. HTML5 banners enable rich, interactive, and responsive ad creatives that perform well on mobile and desktop environments, which is critical as consumer media consumption shifts toward mobile and programmatic channels. A higher adoption rate of HTML5 banners reflects marketers’ and businesses’ recognition of these benefits, leading to improved campaign performance metrics such as click-through rates and viewability. Practically, as adoption rate increases, marketing teams can leverage advanced features like animation, video integration, and dynamic content personalization within banners, enhancing user engagement and conversion potential. Conversely, low adoption rates may limit a brand’s ability to capitalize on these interactive capabilities, reducing competitive advantage in digital advertising. Therefore, tracking and driving the adoption rate of HTML5 banners is essential for digital strategists aiming to optimize ad effectiveness and future-proof their media investments.
workflowtrigger
In marketing, business, and digital strategy, the adoption rate measures how quickly and widely a new product, feature, or process is embraced by users or customers. Workflow triggers are specific automated events or conditions that initiate predefined sequences of actions within a digital system, such as sending emails, updating CRM records, or activating onboarding steps. The relationship between adoption rate and workflow triggers is practical and causal: well-designed workflow triggers can directly influence and accelerate adoption rates by delivering timely, personalized, and context-relevant communications or actions that guide users through the adoption journey. For example, when a user first engages with a new feature, a workflow trigger can automatically send onboarding tips, reminders, or incentives that reduce friction and increase engagement, thereby boosting the adoption rate. Conversely, monitoring adoption rates can inform the optimization of workflow triggers by identifying drop-off points or delays in user engagement, prompting adjustments in trigger timing or content. This creates a feedback loop where workflow triggers actively shape user behavior to improve adoption, and adoption metrics guide the refinement of those triggers to maximize effectiveness.
Account executive
An Account Executive (AE) plays a pivotal role in driving the adoption rate of a product or service by directly managing client relationships, understanding customer needs, and facilitating the onboarding and ongoing engagement processes. Specifically, AEs influence adoption rate by tailoring communication and demonstrations to highlight key product benefits that resonate with the client’s business objectives, addressing concerns that may hinder adoption, and coordinating with internal teams (such as customer success and product) to ensure smooth implementation. By proactively managing expectations and providing continuous support, AEs reduce friction points that typically slow down or prevent adoption. In digital strategy, the AE’s insights from client interactions can inform targeted marketing campaigns and product adjustments that improve user experience and accelerate adoption. Therefore, the AE acts as a critical human touchpoint that translates marketing and product value propositions into actionable steps that increase the adoption rate within client organizations.
Ad copy
Ad copy directly influences the adoption rate by shaping the initial perception and motivation of potential customers toward a product or service. Effective ad copy communicates clear value propositions, addresses pain points, and includes compelling calls-to-action that reduce friction in the decision-making process. This targeted messaging can accelerate user interest and trial, thereby increasing the adoption rate. For example, in digital strategy, well-crafted ad copy tailored to specific audience segments can improve click-through and conversion rates, which translates into higher adoption rates of new products or features. Conversely, weak or unclear ad copy can lead to misunderstandings or lack of engagement, slowing down adoption. Therefore, optimizing ad copy through iterative testing and data-driven insights is a critical lever for businesses aiming to maximize adoption rates in competitive markets.
Ad creative
Ad creative directly influences adoption rate by shaping the initial perception and engagement level of the target audience with a product or service. Specifically, well-crafted ad creatives—through compelling visuals, messaging, and calls-to-action—can effectively communicate the value proposition, reduce friction in understanding the offering, and trigger emotional or rational responses that motivate users to try or adopt the product. In digital strategy, iterative testing and optimization of ad creatives (e.g., different headlines, images, or formats) allow marketers to identify which creative elements most effectively drive higher adoption rates. This relationship is critical because even a superior product can experience low adoption if the ad creative fails to resonate or clearly convey benefits, while strong creatives can accelerate adoption by increasing awareness, trust, and perceived relevance. Therefore, the design and execution of ad creatives are foundational levers for improving adoption rates in marketing campaigns, making their relationship both strategic and operationally actionable.
Marketing technology
Marketing technology (MarTech) encompasses the tools and platforms that enable businesses to execute, measure, and optimize marketing campaigns digitally. The adoption rate of these technologies directly impacts how effectively a company can leverage data-driven insights, automate processes, and personalize customer interactions. A higher adoption rate means more widespread use of MarTech solutions across teams and campaigns, which leads to improved integration of marketing channels, faster iteration cycles, and better alignment with overall digital strategy. Conversely, low adoption rates can result in underutilized investments, fragmented data, and missed opportunities for scaling marketing efforts. Therefore, the adoption rate acts as a critical enabler that determines the practical value and ROI of marketing technology within an organization’s marketing and business strategy.
a/b-test
is used for measuring
leadflow
In marketing and digital strategy, lead flow represents the volume and quality of potential customers entering the sales funnel, while adoption rate measures the percentage of those leads (or users) who actually start using a product or service. The relationship is practical and sequential: a higher lead flow provides a larger pool of prospects, but without optimizing the adoption rate, many leads may never convert into active users or customers. Conversely, improving adoption rate—through onboarding optimization, targeted nurturing, or product experience enhancements—maximizes the value extracted from each lead, effectively increasing the return on marketing investment. Therefore, lead flow feeds the top of the funnel, but adoption rate determines how efficiently those leads translate into engaged users or paying customers. Businesses that simultaneously scale lead flow and increase adoption rate see compounded growth, as more leads enter the funnel and a higher proportion convert, accelerating revenue and market penetration. This interplay guides strategic decisions such as budget allocation between lead generation campaigns and user experience improvements, ensuring balanced growth rather than just volume or conversion alone.
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