automatisertutsendelse
Definisjon
Prosessen eller systemet for automatisk sending eller kringkasting av informasjon, signaler eller meldinger uten manuell inngripen.
Synonymer3
Antonymer2
Eksempler på bruk1
The company implemented an automatisertutsendelse system to streamline their marketing emails; Automatisertutsendelse allows for timely updates without human delay; Many news agencies rely on automatisertutsendelse to distribute breaking news rapidly.
Etymologi og opprinnelse
Derived from Norwegian components: 'automatisert' meaning 'automated' from the Greek 'autos' (self) and Latin 'automat-', and 'utsendelse' meaning 'broadcast' or 'transmission', from Old Norse 'sendr' meaning 'to send'. The compound reflects the concept of automated sending or broadcasting.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
no direct connection
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on targeting and engaging specific high-value accounts with highly personalized marketing efforts. Automatisertutsendelse, or automated campaign dispatch, enables the scalable execution of these personalized campaigns by automating the delivery of tailored content, messages, and touchpoints to the identified accounts. Specifically, automatisertutsendelse allows marketers to systematically send customized emails, nurture sequences, and multi-channel communications aligned with the ABM strategy, ensuring timely and consistent engagement without manual intervention. This automation supports the ABM goal of deepening account relationships by maintaining relevance and frequency at scale, which would be impractical through manual outreach alone. Thus, automatisertutsendelse operationalizes the ABM strategy by translating account insights into automated, personalized interactions that drive engagement and conversion.
a/b-testing
A/B testing and automatisert utsendelse (automated sending) are closely linked in digital marketing strategies through the iterative optimization of automated campaigns. Specifically, automatisert utsendelse enables marketers to schedule and send personalized messages—such as emails, SMS, or push notifications—at scale without manual intervention. Integrating A/B testing into these automated workflows allows marketers to systematically experiment with different message variants (subject lines, content, send times, call-to-action buttons) within the automated sends. This experimentation provides data-driven insights on which variants yield higher engagement, conversion, or retention rates. Consequently, the automation platform can dynamically incorporate winning variants into future sends, continuously improving campaign performance without manual adjustments. The WHY is that without A/B testing, automated sends risk becoming static and suboptimal, while without automation, A/B testing cannot be efficiently scaled across large audiences or frequent campaigns. The HOW involves setting up automated campaigns with embedded A/B test splits, tracking performance metrics in real-time, and using those results to automatically update or segment future automated sends, thereby creating a feedback loop that enhances personalization and ROI.
ad exchange
An ad exchange is a digital marketplace that facilitates the real-time buying and selling of advertising inventory through programmatic auctions, enabling advertisers to bid for ad placements dynamically. "Automatisertutsendelse" (automated broadcasting or automated campaign deployment) refers to the automated scheduling and distribution of marketing content or ads across various channels without manual intervention. The relationship between the two lies in how automated campaign deployment leverages ad exchanges to execute programmatic advertising strategies efficiently. Specifically, automatisertutsendelse systems integrate with ad exchanges to automatically push targeted ads into the marketplace, where real-time bidding determines placement based on audience data and campaign parameters. This integration allows marketers to automate the entire ad delivery process—from campaign setup, targeting, and budget allocation to real-time optimization—by using ad exchanges as the execution layer for ad impressions. Therefore, automatisertutsendelse depends on ad exchanges to dynamically distribute ads at scale, while ad exchanges benefit from automated deployment to increase transaction volume and campaign efficiency. This synergy enhances digital marketing strategies by enabling precise, timely, and scalable ad delivery without manual campaign adjustments, optimizing ROI and audience reach.
Ad placement
Ad placement refers to the strategic positioning of advertisements across various digital channels and platforms to maximize visibility and engagement with target audiences. Automatisertutsendelse, which translates to 'automated broadcasting' or 'automated distribution,' involves using technology to schedule and disseminate marketing content or ads without manual intervention. The relationship between these two lies in how automated distribution systems leverage precise ad placement strategies to optimize campaign efficiency and effectiveness. Specifically, automatisertutsendelse platforms use data-driven rules and algorithms to select optimal ad placements based on audience behavior, timing, and contextual relevance, ensuring that ads are delivered at the right place and time without manual oversight. This integration allows marketers to scale campaigns rapidly, maintain consistent presence across multiple channels, and dynamically adjust placements in response to performance metrics. Thus, automatisertutsendelse operationalizes ad placement strategies by automating the deployment process, reducing human error, and enabling real-time optimization, which is critical in digital marketing environments where timing and context heavily influence ad performance.
a/b-test
is a method used in
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