automatisertutsendelse
Definisjon
Prosessen eller systemet for automatisk sending eller kringkasting av informasjon, signaler eller meldinger uten manuell inngripen.
Synonymer3
Antonymer2
Eksempler på bruk1
The company implemented an automatisertutsendelse system to streamline their marketing emails; Automatisertutsendelse allows for timely updates without human delay; Many news agencies rely on automatisertutsendelse to distribute breaking news rapidly.
Etymologi og opprinnelse
Derived from Norwegian components: 'automatisert' meaning 'automated' from the Greek 'autos' (self) and Latin 'automat-', and 'utsendelse' meaning 'broadcast' or 'transmission', from Old Norse 'sendr' meaning 'to send'. The compound reflects the concept of automated sending or broadcasting.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
no direct connection
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on targeting and engaging specific high-value accounts with highly personalized marketing efforts. Automatisertutsendelse, or automated campaign dispatch, enables the scalable execution of these personalized campaigns by automating the delivery of tailored content, messages, and touchpoints to the identified accounts. Specifically, automatisertutsendelse allows marketers to systematically send customized emails, nurture sequences, and multi-channel communications aligned with the ABM strategy, ensuring timely and consistent engagement without manual intervention. This automation supports the ABM goal of deepening account relationships by maintaining relevance and frequency at scale, which would be impractical through manual outreach alone. Thus, automatisertutsendelse operationalizes the ABM strategy by translating account insights into automated, personalized interactions that drive engagement and conversion.
a/b-testing
A/B testing and automatisert utsendelse (automated sending) are closely linked in digital marketing strategies through the iterative optimization of automated campaigns. Specifically, automatisert utsendelse enables marketers to schedule and send personalized messages—such as emails, SMS, or push notifications—at scale without manual intervention. Integrating A/B testing into these automated workflows allows marketers to systematically experiment with different message variants (subject lines, content, send times, call-to-action buttons) within the automated sends. This experimentation provides data-driven insights on which variants yield higher engagement, conversion, or retention rates. Consequently, the automation platform can dynamically incorporate winning variants into future sends, continuously improving campaign performance without manual adjustments. The WHY is that without A/B testing, automated sends risk becoming static and suboptimal, while without automation, A/B testing cannot be efficiently scaled across large audiences or frequent campaigns. The HOW involves setting up automated campaigns with embedded A/B test splits, tracking performance metrics in real-time, and using those results to automatically update or segment future automated sends, thereby creating a feedback loop that enhances personalization and ROI.
ad exchange
An ad exchange is a digital marketplace that facilitates the real-time buying and selling of advertising inventory through programmatic auctions, enabling advertisers to bid for ad placements dynamically. "Automatisertutsendelse" (automated broadcasting or automated campaign deployment) refers to the automated scheduling and distribution of marketing content or ads across various channels without manual intervention. The relationship between the two lies in how automated campaign deployment leverages ad exchanges to execute programmatic advertising strategies efficiently. Specifically, automatisertutsendelse systems integrate with ad exchanges to automatically push targeted ads into the marketplace, where real-time bidding determines placement based on audience data and campaign parameters. This integration allows marketers to automate the entire ad delivery process—from campaign setup, targeting, and budget allocation to real-time optimization—by using ad exchanges as the execution layer for ad impressions. Therefore, automatisertutsendelse depends on ad exchanges to dynamically distribute ads at scale, while ad exchanges benefit from automated deployment to increase transaction volume and campaign efficiency. This synergy enhances digital marketing strategies by enabling precise, timely, and scalable ad delivery without manual campaign adjustments, optimizing ROI and audience reach.
Ad placement
Ad placement refers to the strategic positioning of advertisements across various digital channels and platforms to maximize visibility and engagement with target audiences. Automatisertutsendelse, which translates to 'automated broadcasting' or 'automated distribution,' involves using technology to schedule and disseminate marketing content or ads without manual intervention. The relationship between these two lies in how automated distribution systems leverage precise ad placement strategies to optimize campaign efficiency and effectiveness. Specifically, automatisertutsendelse platforms use data-driven rules and algorithms to select optimal ad placements based on audience behavior, timing, and contextual relevance, ensuring that ads are delivered at the right place and time without manual oversight. This integration allows marketers to scale campaigns rapidly, maintain consistent presence across multiple channels, and dynamically adjust placements in response to performance metrics. Thus, automatisertutsendelse operationalizes ad placement strategies by automating the deployment process, reducing human error, and enabling real-time optimization, which is critical in digital marketing environments where timing and context heavily influence ad performance.
a/b-test
is a method used in
Ad copy
Ad copy is the crafted text designed to engage, persuade, and convert potential customers, while automatisertutsendelse (automated sending) refers to the systematic distribution of marketing messages through automated channels such as email, SMS, or push notifications. The relationship between them is that effective automatisertutsendelse relies heavily on well-written ad copy to maximize engagement and conversion rates. Specifically, automated campaigns send out large volumes of messages based on triggers, schedules, or user behaviors, but without compelling ad copy tailored to the audience and context, these messages risk being ignored or marked as spam. Conversely, the automation platform enables scalable, timely, and personalized delivery of ad copy, ensuring that the right message reaches the right audience at the right moment. This synergy allows marketers to test different ad copy variants within automated workflows, optimize messaging based on performance data, and maintain consistent communication without manual intervention. Therefore, the success of automatisertutsendelse campaigns depends on the quality and relevance of the ad copy, while the effectiveness of ad copy is amplified through automated, targeted distribution.
Account executive
An Account Executive (AE) in marketing and business is primarily responsible for managing client relationships, understanding client needs, and coordinating campaign delivery. 'Automatisertutsendelse' (automated dispatch or automated campaign sending) refers to the use of technology to automatically send marketing communications, such as emails or messages, based on predefined triggers or schedules. The AE leverages automatisertutsendelse to efficiently execute client campaigns at scale, ensuring timely and consistent communication without manual intervention. This automation allows the AE to focus on strategic client management and campaign optimization rather than manual distribution tasks. Moreover, the AE uses data and insights from automatisertutsendelse tools to refine targeting, personalize messaging, and demonstrate ROI to clients, thereby enhancing client satisfaction and retention. In digital strategy, the AE integrates automatisertutsendelse within broader multi-channel campaigns, coordinating with creative and analytics teams to align automated sends with overall marketing objectives and customer journey stages.
Ad creative testing
Ad creative testing involves systematically experimenting with different versions of advertisements—such as variations in visuals, copy, calls-to-action, and formats—to identify which creatives perform best with target audiences. Automatisertutsendelse (automated distribution) refers to the process of automatically delivering marketing content, including ads, across multiple channels and audience segments based on predefined rules or real-time data. The relationship between these two lies in how automated distribution platforms can leverage the results of ad creative testing to dynamically optimize ad delivery. Specifically, once ad creative testing identifies high-performing ad variants, automatisertutsendelse systems can automatically prioritize and scale the distribution of these winning creatives to the most responsive audience segments without manual intervention. This integration enables marketers to rapidly iterate and deploy the best-performing ads at scale, improving campaign efficiency and ROI. Conversely, automatisertutsendelse provides the necessary infrastructure to execute frequent and large-scale ad creative tests by managing the distribution logistics and data collection, thus facilitating continuous optimization cycles. Therefore, the two concepts are interdependent in a digital marketing strategy that aims to combine data-driven creative optimization with automated, scalable ad delivery.
Ad creative
In digital marketing, "Ad creative" refers to the visual and textual content designed to capture audience attention and drive engagement, while "automatisertutsendelse" (automated broadcasting or automated campaign deployment) involves the systematic, scheduled distribution of marketing messages across channels. The relationship between the two is that high-quality ad creatives are essential inputs for automatisertutsendelse systems to function effectively. Specifically, automated broadcasting platforms rely on a library of optimized ad creatives to dynamically select, personalize, and deliver the right creative to the right audience segment at the right time without manual intervention. This integration enables marketers to scale campaigns rapidly, maintain consistent messaging, and perform real-time performance adjustments based on creative effectiveness data. Without compelling ad creatives, automatisertutsendelse risks delivering uninspiring or irrelevant content, reducing engagement and ROI. Conversely, without automatisertutsendelse, ad creatives require manual deployment, limiting scalability and responsiveness. Therefore, the synergy lies in how automated distribution leverages diverse, targeted ad creatives to maximize campaign efficiency and impact in a data-driven marketing environment.
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