avg. engagement time

"ABC-Analyse (Strategic Method of Inventory Management)"

The ABC-Analyse, traditionally a strategic inventory management method that categorizes items based on their value and turnover rate, can be adapted in marketing and digital strategy to segment customers, content, or engagement metrics by their impact or importance. Specifically, when applied to avg. engagement time, the ABC-Analyse can help prioritize digital assets, campaigns, or customer segments that generate the highest average engagement time (A-items), moderate engagement (B-items), and low engagement (C-items). This prioritization enables marketers to allocate resources more efficiently—focusing efforts on high-engagement segments or content that drive deeper user interaction and better ROI. For example, by identifying which content types or customer segments correspond to 'A' in terms of avg. engagement time, a business can tailor personalized experiences or increase investment in those areas, while reconsidering or optimizing lower-tier segments. Thus, ABC-Analyse provides a structured framework to interpret avg. engagement time data beyond raw metrics, turning it into actionable strategic decisions that optimize marketing spend, content strategy, and customer relationship management.