avg. time on page

"ABC-Analyse (Strategic Method of Inventory Management)"

The ABC-Analyse, traditionally a strategic inventory management method classifying items by their value and turnover rate, can be adapted in marketing and digital strategy to prioritize content or customer segments based on their impact or engagement metrics, such as average time on page. By categorizing web pages or content assets into A, B, and C groups according to their average time on page (a proxy for user engagement and content value), marketers can allocate resources more effectively—focusing optimization efforts, promotional budgets, or personalization strategies on 'A' content that retains users longest and drives conversions. Conversely, low average time on page content (C items) might be candidates for revision or removal. This application of ABC-Analyse helps in strategic content inventory management, ensuring that digital assets with the highest engagement receive prioritized attention, thereby improving overall marketing ROI and user experience. The WHY is that average time on page quantifies user engagement, which is critical for identifying high-value digital assets; the HOW is by using ABC-Analyse to segment and manage these assets systematically for strategic decision-making.