bærekraftsmål
Definisjon
Et bærekraftsmål er et spesifikt mål som har som hensikt å fremme bærekraftig utvikling, ofte med henvisning til FNs bærekraftsmål (SDG-ene).
Synonymer3
Antonymer3
Eksempler på bruk1
The company aligned its policies with the global bærekraftsmål to reduce carbon emissions; Governments worldwide are working to meet the bærekraftsmål by 2030; Education plays a crucial role in achieving the bærekraftsmål.
Etymologi og opprinnelse
Derived from the Norwegian compound word 'bærekraft' meaning 'sustainability' and 'mål' meaning 'goal' or 'target'. The term gained prominence with the adoption of the UN Sustainable Development Goals in 2015, representing global objectives to achieve a sustainable future.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for supporting sustainable resource management
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on highly targeted, personalized marketing efforts directed at specific high-value accounts, often involving deep alignment between marketing, sales, and product teams. Bærekraftsmål (the UN Sustainable Development Goals) represent a set of global objectives aimed at promoting sustainability across economic, social, and environmental dimensions. The practical connection between ABM and bærekraftsmål lies in how companies can integrate sustainability priorities into their ABM strategies to engage prospects and customers who value or require sustainability commitments. Specifically, businesses can tailor their ABM campaigns to highlight their contributions toward relevant bærekraftsmål targets—such as climate action, responsible consumption, or gender equality—thereby differentiating themselves in competitive bids and building stronger relationships with sustainability-conscious stakeholders. This integration requires leveraging data on prospects’ sustainability goals, customizing messaging to align with those goals, and demonstrating measurable impact through case studies or sustainability reporting. From a digital strategy perspective, ABM platforms can incorporate sustainability metrics and content personalization engines to dynamically deliver bærekraftsmål-aligned messaging to key decision-makers. This approach not only enhances brand reputation but also supports long-term business resilience by aligning sales and marketing efforts with global sustainability trends and regulatory expectations. Therefore, ABM acts as a precise channel to operationalize bærekraftsmål commitments into targeted, value-driven marketing engagements that resonate with priority accounts’ sustainability agendas.
a/b-test
no direct connection
adoptionrate
The adoption rate of sustainable practices, products, or technologies in marketing, business, and digital strategy is directly influenced by the alignment with bærekraftsmål (Sustainable Development Goals). Businesses that explicitly integrate bærekraftsmål into their value propositions and digital strategies can accelerate adoption rates by appealing to increasingly conscious consumers and stakeholders who prioritize sustainability. For example, marketing campaigns that transparently communicate how a product contributes to specific bærekraftsmål (such as responsible consumption or climate action) create trust and differentiation, which in turn drives faster adoption. In digital strategy, leveraging data analytics to track and optimize the adoption of sustainable features or services allows companies to refine their approach, ensuring that sustainability goals translate into measurable user engagement and market penetration. Therefore, the relationship is practical and actionable: embedding bærekraftsmål into business models and marketing narratives directly impacts the adoption rate by making sustainable choices more visible, credible, and accessible to target audiences.
Account executive
An Account Executive (AE) in marketing and business plays a pivotal role in aligning client campaigns and business strategies with sustainability goals, such as the United Nations' bærekraftsmål (Sustainable Development Goals). Specifically, AEs act as the bridge between clients and internal teams to integrate bærekraftsmål into marketing and digital strategies by identifying opportunities where sustainability messaging can differentiate the brand and resonate with increasingly eco-conscious consumers. They facilitate the translation of broad bærekraftsmål objectives into concrete campaign deliverables, ensuring that sustainability commitments are authentically communicated and measurable within the campaign’s KPIs. Additionally, AEs help clients navigate the complexities of sustainable business practices by advising on partnerships, content, and digital channels that amplify sustainability efforts, thereby enhancing brand reputation and driving long-term value. This relationship is practical and actionable because the AE’s client-facing role directly influences how bærekraftsmål principles are operationalized in marketing strategies, ensuring these global goals are embedded in business growth initiatives rather than treated as peripheral CSR activities.
Ad copy
Ad copy, as the crafted messaging used in marketing communications, can explicitly incorporate bærekraftsmål (the UN Sustainable Development Goals) to align brand messaging with sustainability values. By embedding specific bærekraftsmål targets—such as climate action, responsible consumption, or gender equality—into ad copy, businesses can authentically communicate their commitment to sustainability, differentiate themselves in the market, and appeal to increasingly eco-conscious consumers. This integration requires precise language that translates complex sustainability goals into relatable, actionable benefits or values for the target audience. From a digital strategy perspective, ad copy referencing bærekraftsmål can improve campaign relevance and engagement by targeting niche segments interested in sustainability, enhancing brand trust and loyalty. Additionally, aligning ad copy with bærekraftsmål supports corporate social responsibility narratives, which can be leveraged in multi-channel marketing strategies to reinforce consistent messaging across paid, owned, and earned media. Thus, the relationship is practical and strategic: bærekraftsmål provide a framework and content source that shapes the thematic and ethical direction of ad copy, while well-crafted ad copy operationalizes these goals into persuasive marketing communications that drive business objectives and digital engagement.
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