bannerannonse
Definisjon
Et begrep som brukes på norsk for en type annonse eller kunngjøring, vanligvis vist på et banner.
Synonymer3
Antonymer1
Eksempler på bruk1
The company placed a large bannerannonse at the entrance of the festival; He designed a colorful bannerannonse for the upcoming sale; The bannerannonse attracted a lot of attention at the trade show.
Etymologi og opprinnelse
Derived from "banner" (a large sign) and "annonse" (announcement or advertisement).
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
ad exchange
A "bannerannonse" (banner ad) is a visual digital advertisement typically displayed on websites, designed to capture user attention and drive engagement or conversions. An "ad exchange" is a real-time automated marketplace where digital ad inventory, including banner ads, is bought and sold programmatically between advertisers and publishers. The practical connection lies in how banner ads are transacted through ad exchanges: advertisers use ad exchanges to bid on and purchase banner ad placements across a wide network of publisher sites in real time, optimizing for targeting, price, and performance. This enables marketers to efficiently scale banner ad campaigns with precise audience segmentation and dynamic pricing, while publishers maximize revenue by exposing their banner ad inventory to multiple potential buyers simultaneously. Without ad exchanges, buying and selling banner ads would be manual, less efficient, and less scalable. Therefore, ad exchanges serve as the critical infrastructure that facilitates the distribution and monetization of banner ads at scale in digital marketing strategies.
Account based marketing (ABM)
Account Based Marketing (ABM) targets specific high-value accounts with personalized marketing efforts, requiring precise delivery of tailored messages to decision-makers within those accounts. Bannerannonser (banner ads) can be strategically deployed as part of an ABM campaign by using programmatic advertising and IP-based targeting to display customized banner ads only to users from the targeted companies or roles. This approach increases relevance and engagement by ensuring that banner ads are not broadly distributed but instead serve personalized content aligned with the ABM strategy. The WHY is that ABM demands highly focused outreach to maximize ROI, and banner ads, when integrated with account-level data and targeting technologies, provide a scalable digital touchpoint that reinforces messaging across the buyer’s journey. The HOW involves leveraging data platforms and DSPs (demand-side platforms) to identify and serve banner ads to employees of target accounts, complementing other ABM tactics like personalized emails or direct outreach, thereby enhancing brand awareness and nurturing within key accounts.
"ABC-Analyse (Strategic Method of Inventory Management)"
no direct connection
Growth hacking platform
A "growth hacking platform" utilizes innovative strategies to rapidly expand a business, while a "bannerannonse" (banner ad) serves as a targeted digital tool that captures attention and drives engagement to fuel that growth.
Social media advertising software
Both 'social media advertising software' and 'bannerannonse' represent tools and techniques used in digital marketing to engage audiences online, with banner ads often being a key component within social media campaigns.
Inbound marketing automation
Both 'bannerannonse' (banner advertisement) and 'Inbound marketing automation' represent strategic approaches to attract and engage audiences, utilizing visually appealing elements and automated systems to nurture potential customers through their journey.
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