benchmarks
Definisjon
Standarder eller referansepunkter som ting kan sammenlignes med eller vurderes ut fra, ofte brukt for å måle ytelse eller kvalitet.
Synonymer5
Antonymer3
Eksempler på bruk1
The company set new benchmarks for customer service; Our software's performance exceeds industry benchmarks; Benchmarking against competitors helps improve product quality.
Etymologi og opprinnelse
Derived from the compound of 'bench' (from Old English 'benc', meaning a long seat or table) and 'mark' (from Old English 'mearc', meaning boundary or sign). Originally, a benchmark was a marked point on a bench or structure used by surveyors to measure altitude or position, later generalized to mean any standard of measurement or comparison.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
a/b-test
is used for
Account executive
In marketing, business, and digital strategy, an Account Executive (AE) plays a pivotal role in managing client relationships and driving campaign execution. Benchmarks serve as quantifiable standards or performance metrics that AEs use to set realistic goals, measure campaign effectiveness, and communicate progress to clients. Specifically, AEs rely on industry benchmarks—such as average click-through rates, conversion rates, or customer acquisition costs—to evaluate whether their marketing strategies are performing above, at, or below market standards. This enables AEs to make data-driven recommendations for optimization, justify budget allocations, and manage client expectations effectively. Additionally, by comparing campaign results against established benchmarks, AEs can identify gaps or opportunities for improvement, facilitating strategic adjustments in digital campaigns or business initiatives. Thus, benchmarks provide the objective framework that grounds the AE’s client management and strategic decision-making in measurable outcomes, ensuring accountability and continuous performance enhancement.
Ad creative
Ad creative and benchmarks are intrinsically linked in marketing and digital strategy because benchmarks provide the quantitative standards against which the performance of ad creatives is measured and optimized. Specifically, benchmarks—such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and engagement metrics—serve as reference points that help marketers evaluate whether an ad creative is performing below, at, or above industry or historical standards. This relationship enables iterative improvement: by comparing an ad creative's results to established benchmarks, marketers can identify underperforming elements (e.g., messaging, visuals, calls-to-action) and make data-driven adjustments to enhance effectiveness. Moreover, benchmarks help set realistic goals during campaign planning, guiding creative development to align with expected performance thresholds. In digital strategy, this connection is critical because it ensures that creative efforts are not based on subjective preferences but on measurable outcomes, allowing for optimization of budget allocation and maximizing ROI. Without benchmarks, assessing the true impact of an ad creative would be guesswork, making benchmarks essential for informed creative decision-making and continuous campaign refinement.
a/b-testing
A/B testing and benchmarks are intrinsically linked in marketing, business, and digital strategy because benchmarks provide the performance standards against which A/B test results are evaluated. Specifically, benchmarks establish baseline metrics—such as conversion rates, click-through rates, or average order values—that represent typical or desired outcomes within an industry or past campaign performance. When conducting A/B tests, marketers use these benchmarks to contextualize whether the variations tested are genuinely improving performance or merely fluctuating within expected norms. This relationship is critical for decision-making: without benchmarks, an observed uplift in an A/B test might be misleading if it still falls short of industry standards or previous campaign results. Conversely, benchmarks alone lack actionable insight without A/B testing to validate which specific changes drive improvements. Therefore, benchmarks guide the design and interpretation of A/B tests by setting realistic targets and thresholds for success, while A/B testing refines strategies to surpass those benchmarks through data-driven experimentation.
"ABC-Analyse (Strategic Method of Inventory Management)"
is used for evaluating performance against
Account based marketing (ABM)
Account Based Marketing (ABM) is a highly targeted marketing approach focused on engaging specific high-value accounts with personalized campaigns. Benchmarks in this context serve as critical reference points that allow marketers to evaluate the effectiveness of their ABM strategies against industry standards or past performance metrics. Specifically, benchmarks provide actionable insights into key performance indicators such as engagement rates, conversion rates, deal velocity, and pipeline influence within ABM programs. By comparing ABM campaign results to relevant benchmarks, marketers can identify areas where their targeting, messaging, or channel strategies may be underperforming or excelling. This enables iterative optimization of ABM tactics, ensuring resources are allocated efficiently toward accounts and activities that yield the highest ROI. Additionally, benchmarks help set realistic goals and expectations for ABM outcomes, facilitating better alignment between marketing and sales teams on account prioritization and success measurement. In digital strategy, leveraging ABM benchmarks informs the calibration of digital touchpoints, personalization algorithms, and multi-channel orchestration to maximize account engagement and accelerate revenue growth.
Relaterte ord2 ord
Relaterte artikler
Laster innhold...