bærekraftsmål
Definisjon
Et bærekraftsmål er et spesifikt mål som har som hensikt å fremme bærekraftig utvikling, ofte med henvisning til FNs bærekraftsmål (SDG-ene).
Synonymer3
Antonymer3
Eksempler på bruk1
The company aligned its policies with the global bærekraftsmål to reduce carbon emissions; Governments worldwide are working to meet the bærekraftsmål by 2030; Education plays a crucial role in achieving the bærekraftsmål.
Etymologi og opprinnelse
Derived from the Norwegian compound word 'bærekraft' meaning 'sustainability' and 'mål' meaning 'goal' or 'target'. The term gained prominence with the adoption of the UN Sustainable Development Goals in 2015, representing global objectives to achieve a sustainable future.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for supporting sustainable resource management
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on highly targeted, personalized marketing efforts directed at specific high-value accounts, often involving deep alignment between marketing, sales, and product teams. Bærekraftsmål (the UN Sustainable Development Goals) represent a set of global objectives aimed at promoting sustainability across economic, social, and environmental dimensions. The practical connection between ABM and bærekraftsmål lies in how companies can integrate sustainability priorities into their ABM strategies to engage prospects and customers who value or require sustainability commitments. Specifically, businesses can tailor their ABM campaigns to highlight their contributions toward relevant bærekraftsmål targets—such as climate action, responsible consumption, or gender equality—thereby differentiating themselves in competitive bids and building stronger relationships with sustainability-conscious stakeholders. This integration requires leveraging data on prospects’ sustainability goals, customizing messaging to align with those goals, and demonstrating measurable impact through case studies or sustainability reporting. From a digital strategy perspective, ABM platforms can incorporate sustainability metrics and content personalization engines to dynamically deliver bærekraftsmål-aligned messaging to key decision-makers. This approach not only enhances brand reputation but also supports long-term business resilience by aligning sales and marketing efforts with global sustainability trends and regulatory expectations. Therefore, ABM acts as a precise channel to operationalize bærekraftsmål commitments into targeted, value-driven marketing engagements that resonate with priority accounts’ sustainability agendas.
a/b-test
no direct connection
adoptionrate
The adoption rate of sustainable practices, products, or technologies in marketing, business, and digital strategy is directly influenced by the alignment with bærekraftsmål (Sustainable Development Goals). Businesses that explicitly integrate bærekraftsmål into their value propositions and digital strategies can accelerate adoption rates by appealing to increasingly conscious consumers and stakeholders who prioritize sustainability. For example, marketing campaigns that transparently communicate how a product contributes to specific bærekraftsmål (such as responsible consumption or climate action) create trust and differentiation, which in turn drives faster adoption. In digital strategy, leveraging data analytics to track and optimize the adoption of sustainable features or services allows companies to refine their approach, ensuring that sustainability goals translate into measurable user engagement and market penetration. Therefore, the relationship is practical and actionable: embedding bærekraftsmål into business models and marketing narratives directly impacts the adoption rate by making sustainable choices more visible, credible, and accessible to target audiences.
Account executive
An Account Executive (AE) in marketing and business plays a pivotal role in aligning client campaigns and business strategies with sustainability goals, such as the United Nations' bærekraftsmål (Sustainable Development Goals). Specifically, AEs act as the bridge between clients and internal teams to integrate bærekraftsmål into marketing and digital strategies by identifying opportunities where sustainability messaging can differentiate the brand and resonate with increasingly eco-conscious consumers. They facilitate the translation of broad bærekraftsmål objectives into concrete campaign deliverables, ensuring that sustainability commitments are authentically communicated and measurable within the campaign’s KPIs. Additionally, AEs help clients navigate the complexities of sustainable business practices by advising on partnerships, content, and digital channels that amplify sustainability efforts, thereby enhancing brand reputation and driving long-term value. This relationship is practical and actionable because the AE’s client-facing role directly influences how bærekraftsmål principles are operationalized in marketing strategies, ensuring these global goals are embedded in business growth initiatives rather than treated as peripheral CSR activities.
Ad copy
Ad copy, as the crafted messaging used in marketing communications, can explicitly incorporate bærekraftsmål (the UN Sustainable Development Goals) to align brand messaging with sustainability values. By embedding specific bærekraftsmål targets—such as climate action, responsible consumption, or gender equality—into ad copy, businesses can authentically communicate their commitment to sustainability, differentiate themselves in the market, and appeal to increasingly eco-conscious consumers. This integration requires precise language that translates complex sustainability goals into relatable, actionable benefits or values for the target audience. From a digital strategy perspective, ad copy referencing bærekraftsmål can improve campaign relevance and engagement by targeting niche segments interested in sustainability, enhancing brand trust and loyalty. Additionally, aligning ad copy with bærekraftsmål supports corporate social responsibility narratives, which can be leveraged in multi-channel marketing strategies to reinforce consistent messaging across paid, owned, and earned media. Thus, the relationship is practical and strategic: bærekraftsmål provide a framework and content source that shapes the thematic and ethical direction of ad copy, while well-crafted ad copy operationalizes these goals into persuasive marketing communications that drive business objectives and digital engagement.
Ad creative
Ad creative and bærekraftsmål (Sustainable Development Goals) intersect in marketing and digital strategy by embedding sustainability narratives directly into the messaging, visuals, and calls-to-action of advertising content. This integration is not merely about promoting a product but about authentically communicating a brand’s commitment to specific bærekraftsmål, such as climate action, responsible consumption, or gender equality. Practically, ad creatives that highlight a company’s measurable progress or initiatives aligned with bærekraftsmål can enhance brand trust, differentiate in competitive markets, and engage increasingly sustainability-conscious consumers. Moreover, digital strategies leverage data-driven targeting to reach audiences that prioritize sustainability, optimizing ad spend by aligning creative content with values that resonate deeply. This creates a feedback loop where sustainability goals inform creative development, and creative executions amplify the impact and visibility of bærekraftsmål, ultimately driving both social impact and business growth in a measurable way.
ad exchange
An ad exchange is a digital marketplace that facilitates the automated buying and selling of advertising inventory in real time, primarily driven by data and efficiency. Bærekraftsmål, or the UN Sustainable Development Goals (SDGs), represent a global framework for sustainability that businesses increasingly integrate into their strategies to demonstrate social responsibility and long-term value creation. The relationship between ad exchanges and bærekraftsmål in marketing and digital strategy emerges through the growing demand for sustainable advertising practices. Specifically, companies leveraging ad exchanges can align their programmatic advertising campaigns with bærekraftsmål by prioritizing inventory from publishers committed to sustainability, using data to avoid wasteful ad spend, and targeting audiences with messages that promote sustainable behaviors. Furthermore, integrating bærekraftsmål into ad exchange strategies can drive transparency and accountability in digital advertising supply chains, reducing environmental impact (e.g., carbon footprint of digital ads) and fostering ethical data usage. This alignment encourages marketers to optimize ad spend not only for performance but also for social and environmental impact, thus embedding sustainability into the core of digital marketing operations. Practically, this might involve selecting ad exchanges that provide sustainability metrics, using filters to exclude non-compliant inventory, or collaborating with partners who report on SDG-related outcomes, thereby making digital advertising a lever for advancing bærekraftsmål goals.
Ad format
Ad format directly influences how sustainability goals (bærekraftsmål) are communicated and perceived in marketing campaigns. Selecting the right ad format—such as interactive video, native content, or augmented reality experiences—enables brands to effectively showcase their commitment to specific bærekraftsmål by creating engaging, transparent, and immersive narratives around sustainability initiatives. For example, a rich media ad format can demonstrate a company’s progress on renewable energy use or waste reduction through dynamic storytelling, which enhances credibility and emotional connection with conscious consumers. Furthermore, digital ad formats that support detailed tracking and user interaction provide actionable data to measure the impact of sustainability messaging, allowing marketers to optimize campaigns that align with bærekraftsmål targets. This integration ensures that sustainability is not only stated but experienced, making the ad format a strategic lever to advance business and digital strategies centered on the UN Sustainable Development Goals.
Ad placement
Ad placement in marketing and digital strategy directly influences how sustainability messages aligned with the United Nations' bærekraftsmål (Sustainable Development Goals) reach target audiences. By strategically positioning ads on platforms, channels, and contexts that resonate with environmentally and socially conscious consumers, businesses can effectively communicate their commitment to specific bærekraftsmål, such as climate action or responsible consumption. This targeted placement ensures that sustainability initiatives are not only visible but also credible and relevant, enhancing brand trust and engagement. Furthermore, integrating bærekraftsmål into ad placement decisions encourages marketers to prioritize media outlets and formats that support sustainable practices (e.g., digital over print, platforms with green credentials), thereby aligning the media buying process with broader sustainability goals. This synergy helps companies embed sustainability into their core marketing strategies, driving both business growth and positive social impact.
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