consent management
Definisjon
Prosessen og systemene som involverer innhenting, registrering og håndtering av individers tillatelser for innsamling og bruk av deres personopplysninger, for å sikre overholdelse av personvernregler.
Synonymer3
Antonymer3
Eksempler på bruk1
The company implemented a new consent management platform to comply with GDPR; Effective consent management is crucial for maintaining user trust in digital services; Consent management tools help businesses track and update user permissions efficiently.
Etymologi og opprinnelse
Derived from the Latin 'consentire' meaning 'to agree' combined with 'management', from Old French 'managier', meaning 'to handle or direct', referring to the organized handling of permissions.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
a/b-test
is used for optimizing
Account based marketing (ABM)
Account Based Marketing (ABM) targets specific high-value accounts with highly personalized campaigns, relying heavily on precise data about individual contacts within those accounts. Consent management ensures that marketers have obtained and documented explicit permissions from these contacts to process their personal data and engage them with tailored marketing communications. Without robust consent management, ABM efforts risk non-compliance with data privacy regulations (such as GDPR or CCPA), which can lead to legal penalties and damage to brand reputation. Practically, consent management systems enable marketers to segment and activate only those contacts who have opted in, ensuring that ABM campaigns reach the right individuals legally and ethically. Moreover, consent data can be integrated into ABM platforms to dynamically adjust targeting and messaging based on consent status, improving campaign effectiveness and trust. Thus, consent management acts as a foundational compliance and data governance layer that directly influences the execution, targeting precision, and scalability of ABM strategies in digital marketing environments.
"ABC-Analyse (Strategic Method of Inventory Management)"
are unrelated concepts in different domains
Ad creative
Ad creative—the design and messaging of advertisements—must be developed with consent management frameworks in mind to ensure compliance with data privacy regulations such as GDPR and CCPA. Specifically, consent management platforms (CMPs) control user permissions for data collection and tracking technologies that enable personalized ad delivery and performance measurement. Without explicit user consent managed through CMPs, ad creatives cannot leverage behavioral or demographic targeting, limiting their effectiveness. Therefore, marketers must design ad creatives that either function effectively without relying on personal data or dynamically adapt based on consent status (e.g., showing generic ads when consent is denied). Additionally, consent management influences how creatives are tested and optimized, as data availability for A/B testing and attribution depends on user permissions. This interplay requires close coordination between creative teams and consent management strategies to maintain legal compliance while maximizing ad relevance and ROI.
a/b-testing
A/B testing in marketing and digital strategy involves experimenting with different versions of content, user interfaces, or user flows to optimize conversion rates and user engagement. Consent management, on the other hand, governs how user data is collected, stored, and processed in compliance with privacy regulations like GDPR and CCPA. The relationship between the two is rooted in data integrity and legal compliance: effective A/B testing requires accurate and sufficient user data to produce statistically valid results, but consent management controls whether and how that data can be collected and used. Practically, this means that marketers must integrate consent management frameworks to ensure that only users who have granted appropriate permissions are included in A/B test cohorts. Additionally, consent status can dynamically affect which variants a user is exposed to, as some test variants may involve different data processing activities requiring explicit consent. Ignoring consent management can lead to biased test samples, invalid results, or legal risks, while robust consent management enables ethically sound and legally compliant experimentation. Therefore, consent management acts as a gatekeeper that directly influences the scope, design, and execution of A/B testing strategies in digital marketing and business contexts.
Account executive
In marketing and digital strategy, an Account Executive (AE) acts as the primary liaison between the client and the agency or company, responsible for managing client relationships, understanding their business goals, and ensuring campaign delivery aligns with those goals. Consent management, which involves obtaining, storing, and managing user permissions for data collection and communication (e.g., via cookie consent banners or opt-in forms), is critical for compliance with privacy regulations like GDPR and CCPA. The AE must integrate consent management considerations into campaign planning and execution by advising clients on how consent impacts targeting, personalization, and data-driven marketing tactics. Specifically, the AE ensures that marketing strategies respect consent boundaries, coordinates with legal and technical teams to implement compliant consent mechanisms, and communicates the implications of consent rates on campaign performance and reporting to clients. This alignment helps maintain client trust, avoids legal risks, and optimizes campaign effectiveness within the constraints of user privacy preferences. Thus, the AE's role includes translating consent management requirements into actionable marketing strategies and client communications, making consent management a practical and strategic factor in the AE’s account oversight and campaign success.
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