crossdevice
Definisjon
Relatert til eller involverende bruk av flere forskjellige enheter, som smarttelefoner, nettbrett og datamaskiner, ofte på en koordinert eller integrert måte.
Synonymer4
Antonymer3
Eksempler på bruk1
The company developed a crossdevice marketing strategy to reach users on smartphones, tablets, and desktops; Crossdevice tracking allows advertisers to follow user behavior across different gadgets; Many apps now offer crossdevice synchronization to keep data consistent.
Etymologi og opprinnelse
Derived from the prefix 'cross-' meaning 'across' or 'involving multiple' combined with 'device', referring to electronic or digital equipment. The term emerged with the rise of digital technology and the need to describe interactions spanning multiple devices.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Ad monitoring software
Ad monitoring software tracks and analyzes the performance of advertising campaigns across multiple platforms and devices, providing granular data on impressions, clicks, conversions, and user behavior. Cross-device marketing focuses on understanding and targeting users as they interact with content across different devices (e.g., smartphone, tablet, desktop). The relationship between the two lies in the necessity for ad monitoring software to accurately attribute user actions and ad effectiveness in a cross-device environment. Without cross-device tracking capabilities, ad monitoring software risks fragmenting user journeys, leading to inaccurate performance metrics and inefficient budget allocation. Conversely, incorporating cross-device data into ad monitoring enables marketers to unify user profiles, optimize ad delivery based on device usage patterns, and measure true campaign ROI by connecting touchpoints across devices. Practically, this means ad monitoring platforms must integrate cross-device identity resolution techniques (such as deterministic matching via login data or probabilistic modeling) to provide actionable insights that inform cross-device marketing strategies, improve targeting precision, and reduce wasted ad spend.
"ABC-Analyse (Strategic Method of Inventory Management)"
no direct connection
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on targeting specific high-value accounts with personalized marketing efforts, requiring precise identification and engagement of key decision-makers across an organization. Cross-device strategies enable marketers to recognize and track these individual stakeholders as they interact with content across multiple devices—such as desktops, tablets, and smartphones—ensuring a cohesive and continuous experience. By integrating cross-device identification and attribution into ABM campaigns, marketers can maintain consistent messaging, tailor content delivery based on device usage patterns, and accurately measure engagement at the account level despite device fragmentation. This synergy enhances the ability to deliver personalized, timely, and relevant interactions that align with the complex buying journeys typical in B2B environments targeted by ABM, thereby improving conversion rates and ROI.
a/b-test
is used for testing user experience across
Account executive
An Account Executive (AE) in marketing and digital strategy plays a pivotal role in managing client relationships and orchestrating campaign execution across multiple platforms. In the context of cross-device marketing, the AE must understand and leverage cross-device tracking and targeting techniques to ensure cohesive messaging and accurate attribution across a user's various devices (e.g., mobile, desktop, tablet). This means the AE collaborates closely with data analysts, media planners, and technology teams to design campaigns that recognize user behavior across devices, enabling more precise audience segmentation and personalized experiences. By doing so, the AE can present clients with comprehensive performance insights that reflect the full customer journey, optimize budget allocation across channels, and improve ROI. The AE’s ability to translate complex cross-device data into actionable strategies and client communications is essential for executing effective multi-device campaigns that align with business goals.
Ad copy
Ad copy must be crafted with cross-device user behavior in mind because consumers frequently switch between multiple devices—such as smartphones, tablets, and desktops—during their customer journey. This means that the messaging, tone, and call-to-action in ad copy need to maintain consistency and relevance across different screen sizes and contexts to ensure seamless user experience and higher conversion rates. For example, shorter, punchier ad copy might be prioritized for mobile devices where attention spans are shorter, while more detailed messaging could be used on desktop platforms. Additionally, cross-device tracking data informs marketers about how users interact with ads on various devices, enabling iterative optimization of ad copy to better align with device-specific user intent and engagement patterns. Without integrating cross-device insights into ad copy strategy, campaigns risk fragmentation, inconsistent messaging, and lost conversions as users move between devices.
a/b-testing
Cross-device marketing involves tracking and engaging users as they interact with a brand across multiple devices (e.g., smartphone, tablet, desktop). A/B testing in this context must account for the complexity of user behavior that spans these devices to accurately measure the impact of variations on conversion or engagement metrics. Specifically, when running A/B tests on campaigns or user experiences, marketers need to ensure that the test variants are consistently delivered and measured across devices to avoid data fragmentation or attribution errors. For example, a user might see variant A on their mobile device but variant B on their desktop, which can skew results if not properly managed. Therefore, integrating cross-device identity resolution and unified user tracking into A/B testing frameworks enables more reliable insights into how different experiences perform across the full customer journey. This integration helps optimize marketing strategies by validating which variations drive better engagement or conversions when users interact on multiple devices, ensuring that test outcomes reflect true user preferences rather than device-specific biases.
Ad creative
Ad creative and cross-device strategies are deeply interconnected in digital marketing because the effectiveness of an ad creative depends on its ability to deliver a consistent, engaging experience across multiple devices that consumers use throughout their purchase journey. Cross-device tracking and targeting enable marketers to understand user behavior as they move between smartphones, tablets, desktops, and other connected devices. This insight allows marketers to tailor ad creatives dynamically to fit the context, screen size, and user intent on each device, ensuring relevance and maximizing engagement. For example, a video ad creative might be shortened or reformatted for mobile devices, while a more detailed interactive creative could be served on desktop. Additionally, cross-device attribution helps marketers measure how different ad creatives perform across devices, informing optimization of creative elements to drive conversions. Without integrating cross-device data, ad creatives risk being fragmented or misaligned with user behavior, reducing campaign effectiveness. Therefore, the relationship is practical and operational: cross-device insights guide the design, adaptation, and delivery of ad creatives to create a seamless, personalized user experience that drives better marketing outcomes.
Ad creative testing
Ad creative testing involves systematically evaluating different versions of ad content to determine which elements—such as visuals, messaging, or calls-to-action—drive the best engagement and conversion outcomes. Cross-device marketing refers to delivering and tracking advertising experiences seamlessly across multiple devices (e.g., smartphones, tablets, desktops) that a single user may use. The relationship between ad creative testing and cross-device lies in the necessity to validate creative effectiveness consistently across these varied device contexts. Because user behavior, screen size, interaction patterns, and attention spans differ by device, an ad creative that performs well on desktop may underperform on mobile or tablet. Therefore, marketers must conduct ad creative testing with a cross-device lens, analyzing performance metrics segmented by device type to optimize creatives for each environment. This ensures that the tested creatives are not only effective in isolation but also maintain or enhance performance when users switch devices throughout their customer journey. Practically, this means integrating cross-device attribution and analytics into the creative testing framework, enabling iterative refinement of ad assets tailored to device-specific user experiences, which ultimately improves campaign ROI and user engagement across the entire device ecosystem.
adoptionrate
In marketing, business, and digital strategy, "crossdevice" refers to the ability to track, engage, and deliver consistent user experiences across multiple devices (e.g., smartphones, tablets, desktops). "Adoptionrate" measures how quickly and extensively a new technology, platform, or strategy is embraced by users or customers. The relationship between these two concepts is pivotal because the success of cross-device marketing initiatives heavily depends on the adoption rate of cross-device tracking technologies and consumer willingness to engage seamlessly across devices. Specifically, a higher adoption rate of cross-device identification tools (such as unified user IDs or device graph technologies) enables marketers to build more accurate customer profiles, optimize attribution models, and deliver personalized messaging consistently regardless of device. Conversely, if adoption rates of these technologies or consumer behaviors lag, marketers face fragmented data and inconsistent user experiences, reducing campaign effectiveness. Therefore, businesses must monitor and drive the adoption rate of cross-device capabilities to fully leverage cross-device strategies, making adoption rate a key performance indicator and a gating factor for cross-device marketing success.
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