crossdevice
Definisjon
Relatert til eller involverende bruk av flere forskjellige enheter, som smarttelefoner, nettbrett og datamaskiner, ofte på en koordinert eller integrert måte.
Synonymer4
Antonymer3
Eksempler på bruk1
The company developed a crossdevice marketing strategy to reach users on smartphones, tablets, and desktops; Crossdevice tracking allows advertisers to follow user behavior across different gadgets; Many apps now offer crossdevice synchronization to keep data consistent.
Etymologi og opprinnelse
Derived from the prefix 'cross-' meaning 'across' or 'involving multiple' combined with 'device', referring to electronic or digital equipment. The term emerged with the rise of digital technology and the need to describe interactions spanning multiple devices.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Ad monitoring software
Ad monitoring software tracks and analyzes the performance of advertising campaigns across multiple platforms and devices, providing granular data on impressions, clicks, conversions, and user behavior. Cross-device marketing focuses on understanding and targeting users as they interact with content across different devices (e.g., smartphone, tablet, desktop). The relationship between the two lies in the necessity for ad monitoring software to accurately attribute user actions and ad effectiveness in a cross-device environment. Without cross-device tracking capabilities, ad monitoring software risks fragmenting user journeys, leading to inaccurate performance metrics and inefficient budget allocation. Conversely, incorporating cross-device data into ad monitoring enables marketers to unify user profiles, optimize ad delivery based on device usage patterns, and measure true campaign ROI by connecting touchpoints across devices. Practically, this means ad monitoring platforms must integrate cross-device identity resolution techniques (such as deterministic matching via login data or probabilistic modeling) to provide actionable insights that inform cross-device marketing strategies, improve targeting precision, and reduce wasted ad spend.
"ABC-Analyse (Strategic Method of Inventory Management)"
no direct connection
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on targeting specific high-value accounts with personalized marketing efforts, requiring precise identification and engagement of key decision-makers across an organization. Cross-device strategies enable marketers to recognize and track these individual stakeholders as they interact with content across multiple devices—such as desktops, tablets, and smartphones—ensuring a cohesive and continuous experience. By integrating cross-device identification and attribution into ABM campaigns, marketers can maintain consistent messaging, tailor content delivery based on device usage patterns, and accurately measure engagement at the account level despite device fragmentation. This synergy enhances the ability to deliver personalized, timely, and relevant interactions that align with the complex buying journeys typical in B2B environments targeted by ABM, thereby improving conversion rates and ROI.
Ad format
Ad format and cross-device strategies are intricately linked in digital marketing because the design and technical specifications of an ad format directly impact the effectiveness of delivering a seamless user experience across multiple devices. Specifically, certain ad formats—such as responsive display ads, dynamic creative ads, or video ads—are engineered to adapt fluidly to different screen sizes and device capabilities, enabling marketers to maintain consistent messaging and branding whether the user is on a smartphone, tablet, or desktop. This adaptability is crucial for cross-device tracking and attribution, as it ensures that the same ad creative can be recognized and engaged with across devices, facilitating accurate user journey mapping and reducing fragmentation in campaign measurement. Moreover, choosing ad formats that support cross-device functionality allows marketers to implement synchronized frequency capping and retargeting strategies, preventing ad fatigue and enhancing personalization by recognizing user behavior across devices. Therefore, the selection and optimization of ad formats are foundational to executing effective cross-device marketing strategies that rely on delivering coherent, device-agnostic ad experiences to drive conversions and improve ROI.
a/b-test
is used for testing user experience across
Ad copy
Ad copy must be crafted with cross-device user behavior in mind because consumers frequently switch between multiple devices—such as smartphones, tablets, and desktops—during their customer journey. This means that the messaging, tone, and call-to-action in ad copy need to maintain consistency and relevance across different screen sizes and contexts to ensure seamless user experience and higher conversion rates. For example, shorter, punchier ad copy might be prioritized for mobile devices where attention spans are shorter, while more detailed messaging could be used on desktop platforms. Additionally, cross-device tracking data informs marketers about how users interact with ads on various devices, enabling iterative optimization of ad copy to better align with device-specific user intent and engagement patterns. Without integrating cross-device insights into ad copy strategy, campaigns risk fragmentation, inconsistent messaging, and lost conversions as users move between devices.
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