csrstrategi
Definisjon
En strategi for bedrifts samfunnsansvar; en plan eller tilnærming som et selskap benytter for å integrere sosiale og miljømessige hensyn i sine forretningsoperasjoner og samhandling med interessenter.
Synonymer3
Antonymer3
Eksempler på bruk1
The company developed a comprehensive csrstrategi to reduce its carbon footprint; Implementing a strong csrstrategi can improve brand reputation and stakeholder trust; Many businesses now prioritize csrstrategi to align with global sustainability goals.
Etymologi og opprinnelse
The term combines the acronym CSR, standing for 'corporate social responsibility', with the word 'strategy', derived from the Greek 'strategia' meaning 'generalship' or 'the art of troop leader'. CSR as a concept emerged in the mid-20th century to describe corporate efforts beyond profit maximization.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Ad monitoring software
Ad monitoring software provides real-time data and insights on the performance, placement, and compliance of advertising campaigns across digital channels. In the context of a CSR (Corporate Social Responsibility) strategy, this software enables businesses to ensure that their advertising aligns with their ethical commitments and social values by monitoring for misleading claims, inappropriate content, or placements that could harm brand reputation. Furthermore, ad monitoring can track whether ads support CSR messaging effectively and reach target audiences sensitive to social responsibility issues. This feedback loop allows marketing and digital strategy teams to adjust campaigns to better reflect CSR goals, ensuring authenticity and transparency in communications. By integrating ad monitoring insights into CSR strategy execution, companies can proactively manage reputational risks, demonstrate accountability, and reinforce their commitment to responsible marketing practices, thereby strengthening stakeholder trust and long-term brand equity.
Ad creative testing
Ad creative testing and csrstrategi (corporate social responsibility strategy) intersect in marketing and digital strategy by ensuring that socially responsible messaging resonates authentically and effectively with target audiences. Specifically, ad creative testing allows marketers to experiment with different ways of integrating CSR themes—such as sustainability, ethical sourcing, or community impact—into advertising content to identify which narratives, visuals, or calls-to-action generate the strongest engagement, brand affinity, and conversion rates. This iterative testing process helps avoid superficial or performative CSR messaging that could backfire, instead optimizing for genuine connection and trust-building. Moreover, by validating CSR-related creative elements through data-driven testing, businesses can align their digital campaigns with their CSR strategy in a way that enhances brand reputation and drives measurable business outcomes. In essence, ad creative testing operationalizes csrstrategi within marketing campaigns by translating high-level social responsibility goals into tested, impactful creative executions that resonate with consumers and support broader business objectives.
Account executive
An Account Executive (AE) plays a pivotal role in implementing and communicating a company's CSR strategy (csrstrategi) within marketing, business, and digital strategy contexts by acting as the liaison between the client and the company. Specifically, the AE ensures that CSR initiatives are authentically integrated into client campaigns and business proposals, aligning brand messaging with socially responsible values that resonate with target audiences. This alignment enhances brand reputation and customer trust, which are critical in digital marketing where transparency and ethical positioning can influence engagement and conversion rates. The AE also gathers client feedback on CSR components, enabling iterative refinement of CSR strategies to better meet market expectations and regulatory standards. Furthermore, by embedding CSR elements into digital strategies—such as content marketing, social media storytelling, and influencer partnerships—the AE helps differentiate the brand in competitive markets, driving both business growth and positive social impact. Thus, the AE operationalizes the csrstrategi by translating it into actionable marketing and business tactics that deliver measurable outcomes.
Ad creative
Ad creative and csrstrategi (corporate social responsibility strategy) intersect in marketing and digital strategy by integrating socially responsible messaging into advertising content to build brand authenticity and trust. Specifically, ad creatives that embed CSR themes—such as sustainability, ethical sourcing, or community impact—can differentiate a brand in competitive markets and resonate with socially conscious consumers. This alignment requires close collaboration between CSR strategists and creative teams to translate CSR initiatives into compelling narratives, visuals, and calls-to-action that are both engaging and credible. Moreover, leveraging CSR within ad creatives enhances digital campaigns by enabling targeted storytelling that appeals to niche audiences, supports brand reputation management, and can improve campaign performance metrics like engagement and conversion rates. Thus, the CSR strategy informs the thematic direction and messaging framework of ad creatives, while the creatives serve as the execution vehicle that communicates CSR values effectively to the market.
"ABC-Analyse (Strategic Method of Inventory Management)"
ABC-Analyse is a tool for inventory management that can support the implementation of a csrstrategi by optimizing resource use and reducing waste
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on highly targeted, personalized marketing efforts toward specific high-value accounts, requiring deep understanding of each account's values, priorities, and business context. Integrating a company's CSR strategy (csrstrategi) into ABM campaigns can enhance relevance and resonance by aligning marketing messages with the social and environmental values important to the target accounts. Practically, this means that when executing ABM, marketers can tailor content and engagement strategies to highlight how the company’s CSR initiatives address issues that matter to the target account’s industry, stakeholders, or corporate values, thereby building trust and differentiation. Additionally, embedding CSR elements into ABM can support digital strategy by providing authentic storytelling assets and data points that improve engagement metrics and foster long-term relationships. This alignment is especially critical in B2B contexts where procurement decisions increasingly consider supplier sustainability and ethical practices. Thus, CSR strategy informs the thematic and value-driven messaging in ABM, while ABM provides a precise channel to communicate CSR commitments to the most influential decision-makers, making the relationship a strategic lever for competitive advantage and deeper account engagement.
Ad copy
Ad copy and CSR strategy (csrstrategi) intersect in marketing and digital strategy by integrating corporate social responsibility messages into advertising content to build brand trust, differentiate from competitors, and engage socially conscious consumers. Specifically, ad copy crafted with CSR elements communicates a company’s ethical commitments, sustainability efforts, or community impact in a concise, persuasive manner that resonates emotionally and ethically with target audiences. This alignment enhances the authenticity and credibility of marketing campaigns, making the CSR strategy actionable and tangible through messaging that drives consumer preference and loyalty. Moreover, embedding CSR themes in ad copy supports digital marketing goals by improving brand sentiment, increasing shareability on social platforms, and aligning with consumer values that influence purchasing decisions. Therefore, the relationship is practical and strategic: CSR strategy defines the ethical narrative and values, while ad copy operationalizes this narrative into targeted, compelling messages that activate consumer engagement and support business objectives.
a/b-test
is a tool for
adoptionrate
The adoption rate of a product, service, or technology is directly influenced by a company's CSR (Corporate Social Responsibility) strategy because CSR initiatives shape consumer perceptions and trust, which are critical drivers in the decision to adopt. Specifically, when a business integrates authentic CSR strategies—such as environmental sustainability, ethical sourcing, or community engagement—into its marketing and digital communication efforts, it enhances brand reputation and emotional connection with target audiences. This positive perception reduces consumer resistance and accelerates adoption by aligning the product or service with the values of socially conscious customers. Moreover, CSR strategies can be leveraged in digital marketing campaigns to highlight social impact, creating differentiated value propositions that resonate in crowded markets, thereby increasing adoption rates. In business strategy terms, embedding CSR into product development and go-to-market plans ensures that adoption is not just about functionality or price but also about shared values, which is increasingly a decisive factor in purchase decisions and long-term customer loyalty. Thus, CSR strategy acts as a catalyst that elevates adoption rates by fostering trust, relevance, and emotional engagement through targeted marketing and digital storytelling.
ad exchange
An ad exchange is a digital marketplace that facilitates the automated buying and selling of advertising inventory, often in real-time, enabling marketers to target audiences efficiently and at scale. A CSR strategy (corporate social responsibility strategy) defines a company's commitment to ethical practices, social impact, and sustainability, which increasingly influences brand perception and consumer trust. The relationship between ad exchanges and CSR strategy in marketing and digital business strategy lies in how companies leverage programmatic advertising to promote their CSR initiatives authentically and transparently. Specifically, brands can use ad exchanges to selectively place ads on platforms and publishers that align with their CSR values, such as environmentally conscious media or socially responsible content, thereby reinforcing their CSR messaging. Additionally, integrating CSR criteria into programmatic buying algorithms can help avoid placements on controversial or non-compliant sites, protecting brand reputation. This alignment ensures that digital advertising not only drives business goals but also supports the company’s ethical commitments, enhancing consumer trust and long-term brand equity. Thus, the ad exchange acts as a tactical channel that operationalizes the CSR strategy within digital marketing by enabling precise, value-aligned ad placements and audience targeting.
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