demand
Definisjon
Et krav, ønske eller behov for noe.
Synonymer4
Antonymer3
Eksempler på bruk1
Brukes i setninger som 'Kunder har høy etterspørsel etter økologiske produkter.'
Etymologi og opprinnelse
Ordet 'demand' stammer fra middelengelsk 'demauen', som betyr 'å spørre'. Det er relatert til det gamle franske ordet 'demander' og det latinske ordet 'demandare', som betyr 'å beordre'.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is a key factor considered in
Account based marketing (ABM)
Demand generation and Account Based Marketing (ABM) intersect in their shared goal of driving revenue growth, but they approach this goal through different scopes and tactics that can be strategically integrated. Demand generation focuses on creating broad interest and capturing leads across a wide market, often through scalable digital campaigns, content marketing, and inbound strategies. ABM, on the other hand, zeroes in on high-value target accounts with personalized, multi-channel campaigns designed to engage specific stakeholders within those accounts. The practical relationship lies in how demand generation efforts can feed into ABM by identifying and nurturing early-stage interest and leads that match ideal customer profiles, which ABM then escalates through highly tailored engagement to convert into pipeline and revenue. Conversely, insights from ABM campaigns—such as messaging that resonates with target accounts or key pain points uncovered—can refine demand generation content and targeting to improve lead quality and relevance. In digital strategy, integrating demand generation data (e.g., engagement metrics, intent signals) with ABM platforms enables more precise account selection and personalization at scale. Thus, demand generation acts as a broad top-of-funnel engine that primes the market and surfaces potential accounts, while ABM applies focused, account-specific tactics to accelerate conversion within those accounts, creating a complementary, iterative cycle that enhances overall marketing effectiveness and ROI.
a/b-test
is influenced by
Ad monitoring software
Ad monitoring software provides real-time insights into the performance, placement, and competitive landscape of digital advertisements, enabling marketers to track which ads are generating the most engagement and conversions. This data directly informs demand forecasting and demand generation strategies by revealing consumer responsiveness to different ad creatives, channels, and messaging. By analyzing ad performance metrics such as click-through rates, conversion rates, and audience reach, businesses can identify shifts in consumer demand patterns and adjust their marketing spend and targeting to capitalize on emerging opportunities or suppress underperforming campaigns. Additionally, monitoring competitor ads helps anticipate market demand trends and informs strategic decisions to capture or stimulate demand more effectively. Thus, ad monitoring software acts as a feedback mechanism that aligns advertising efforts with actual and potential demand signals, optimizing marketing ROI and driving more precise demand generation initiatives.
Account executive
An Account Executive (AE) in marketing and business acts as the primary liaison between the client and the internal teams, responsible for understanding and managing client needs, including demand generation and fulfillment. Specifically, the AE plays a critical role in translating market demand signals—such as client requests for new campaigns, product launches, or digital initiatives—into actionable strategies and deliverables. They gather insights on demand trends from clients and prospects, communicate these to marketing and digital strategy teams, and help prioritize resources to meet that demand effectively. Additionally, AEs often collaborate with demand generation teams to align sales efforts with marketing campaigns, ensuring that the demand created through digital strategies is captured and converted into revenue. This relationship is practical and cyclical: demand influences the AE’s client engagement and strategy recommendations, while the AE’s management of client expectations and feedback shapes how demand is addressed and nurtured through marketing and digital channels.
Ad copy
Ad copy directly influences demand by shaping consumer perception, urgency, and motivation to purchase. Well-crafted ad copy leverages psychological triggers such as scarcity, social proof, and clear value propositions to stimulate latent or existing demand for a product or service. In digital strategy, ad copy is optimized through iterative testing (e.g., A/B testing) to identify messaging that most effectively converts interest into action, thereby increasing demand. Moreover, ad copy can create new demand by educating potential customers about unmet needs or innovative solutions, expanding the market size. Conversely, understanding current demand patterns and consumer pain points informs the creation of targeted ad copy that resonates with the audience’s motivations, making the messaging more relevant and compelling. This bidirectional relationship means that ad copy not only responds to demand signals but also actively shapes and amplifies demand through strategic communication.
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