digital markedsføring og teknologi
Definisjon
Bruken av digitale teknologier og plattformer for å promotere produkter eller tjenester, samt studiet og anvendelsen av teknologiske verktøy som muliggjør nettbaserte markedsføringsstrategier.
Synonymer3
Antonymer2
Eksempler på bruk1
Digital markedsføring og teknologi have revolutionized how companies reach their customers; Many startups invest heavily in digital markedsføring og teknologi to gain competitive advantage; Understanding digital markedsføring og teknologi is essential for modern business success.
Etymologi og opprinnelse
The phrase combines 'digital', derived from Latin 'digitus' meaning 'finger' or 'toe', referring to discrete numerical data, with 'marketing', from Old English 'market' meaning a place for trade, and 'technology', from Greek 'techne' meaning art or skill and 'logia' meaning study. Together, it denotes the modern practice of marketing using digital tools and technologies.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for optimizing resource allocation in
Ad copy
Ad copy serves as the core messaging element within digital marketing and technology-driven campaigns by translating strategic insights and technological capabilities into persuasive, targeted communication. Specifically, digital marketing leverages data analytics, audience segmentation, and behavioral tracking technologies to identify precise customer profiles and moments of engagement. Ad copy then operationalizes these insights by crafting tailored messages that resonate with the identified segments, optimizing click-through and conversion rates. Furthermore, technology platforms enable dynamic ad copy personalization in real-time, such as programmatic advertising and AI-driven content generation, allowing marketers to test variations and rapidly iterate based on performance data. This integration ensures that ad copy is not static but evolves in alignment with digital strategies that prioritize user experience, relevance, and ROI. Without effective ad copy that harnesses digital marketing technologies, campaigns risk poor engagement despite advanced targeting capabilities, making their relationship both strategic and operationally indispensable.
Ad monitoring software
Ad monitoring software plays a critical role within digital markedsføring og teknologi (digital marketing and technology) by providing real-time, data-driven insights into the performance and placement of digital advertisements across multiple channels. This software enables marketers to track ad spend efficiency, detect fraudulent or non-compliant ad placements, and optimize campaign targeting based on performance metrics such as impressions, click-through rates, and conversions. In practice, integrating ad monitoring tools into a digital marketing technology stack allows businesses to dynamically adjust their digital strategies—such as reallocating budgets to higher-performing channels or creatives—thereby improving ROI and maintaining brand safety. Furthermore, the data collected by ad monitoring software feeds into broader marketing analytics platforms, enabling more informed decision-making and automation workflows that are central to modern digital marketing strategies. Without ad monitoring, digital marketers risk inefficient spend, poor audience targeting, and lack of transparency, which undermines the effectiveness of their technology-driven campaigns.
a/b-test
is a tool for
Account executive
An Account Executive (AE) in marketing acts as the primary liaison between clients and the internal teams responsible for delivering marketing solutions, including digital marketing and technology specialists. In the context of digital markedsføring og teknologi (digital marketing and technology), the AE translates client business goals into actionable digital strategies by coordinating with technical teams to tailor campaigns that leverage digital channels, data analytics, and marketing technologies such as CRM systems, marketing automation, and digital advertising platforms. The AE ensures that digital marketing initiatives align with client expectations and business objectives by managing project timelines, budgets, and deliverables while facilitating communication between creative, technical, and strategic teams. This role requires a deep understanding of digital marketing tools and technologies to effectively advocate for solutions that drive measurable results, optimize customer journeys, and integrate emerging technologies into the client’s marketing strategy. Thus, the AE bridges the gap between client needs and the technical execution of digital marketing strategies, enabling successful business outcomes through coordinated use of digital marketing and technology resources.
Ad creative testing
Ad creative testing is a critical process within digital marketing and technology that directly influences campaign effectiveness by systematically evaluating different creative elements—such as visuals, copy, calls-to-action, and formats—using digital platforms and data analytics tools. Digital marketing leverages technology like programmatic advertising, real-time bidding, and advanced analytics to deploy multiple ad variants simultaneously and collect performance data at scale. This integration allows marketers to identify which creatives resonate best with target audiences, optimize budget allocation dynamically, and improve conversion rates. The technology infrastructure enables rapid iteration cycles and precise measurement of key performance indicators (KPIs), turning creative hypotheses into data-driven decisions. Without the technological capabilities to automate testing, track user interactions, and analyze results in real time, ad creative testing would be slow, less accurate, and less actionable. Conversely, digital marketing and technology strategies rely on ad creative testing to validate assumptions and refine messaging, making it an indispensable feedback mechanism that drives continuous improvement in campaign performance and overall digital strategy.
Ad format
Ad format directly influences the effectiveness and strategic deployment of digital marketing and technology by determining how marketing messages are structured, delivered, and optimized across digital channels. Different ad formats—such as video, display banners, native ads, or interactive ads—require specific technological capabilities and marketing strategies to maximize engagement and conversion. For example, video ad formats leverage streaming technology and require bandwidth considerations, while interactive formats depend on advanced tracking and user interaction data to personalize content in real-time. Selecting the appropriate ad format aligns with digital marketing goals by enabling precise targeting, improving user experience, and facilitating data collection for performance measurement and optimization. Furthermore, technology platforms integrate with ad formats to automate delivery, enable programmatic buying, and apply machine learning algorithms that optimize ad placements and creative variations based on user behavior and campaign KPIs. Thus, the choice and implementation of ad formats are deeply intertwined with digital marketing technology stacks and strategic planning to drive measurable business outcomes.
adoptionrate
Digital markedsføring og teknologi påvirker adoptionrate direkte ved å forme hvordan nye produkter eller tjenester blir introdusert, oppfattet og tatt i bruk av målgruppen. Teknologiske løsninger som avansert dataanalyse, AI-drevet personalisering, og automatiserte kampanjer gjør det mulig å skreddersy markedsføringsinnhold til individuelle brukerbehov og preferanser, noe som øker relevansen og engasjementet. Dette reduserer barrierer for adopsjon ved å levere riktig informasjon til rett tid, forbedre brukeropplevelsen, og bygge tillit gjennom konsistente digitale interaksjoner. Samtidig muliggjør teknologi raskere feedback-loops via digitale kanaler, som gir innsikt i brukeradferd og hindringer for adopsjon, slik at markedsføringsstrategier kan justeres dynamisk for å øke adoptionrate. Derfor fungerer digital markedsføring og teknologi som katalysatorer for å akselerere adopsjonsprosessen ved å optimalisere kommunikasjon, personalisering og responsivitet i markedet.
Account based marketing (ABM)
Account Based Marketing (ABM) and digital markedsføring og teknologi (digital marketing and technology) are tightly integrated in modern B2B marketing strategies because ABM requires precise targeting, personalization, and multi-channel orchestration that digital marketing technologies enable. Specifically, ABM depends on digital marketing technologies such as CRM systems, marketing automation platforms, data analytics, and programmatic advertising to identify high-value accounts, segment them accurately, and deliver tailored content and messaging across digital channels. Digital technologies allow marketers to track engagement at the account level, measure campaign effectiveness in real time, and optimize touchpoints based on data-driven insights. Furthermore, technologies like AI-powered predictive analytics enhance ABM by identifying ideal accounts and personalizing outreach at scale. Without digital marketing technologies, ABM would lack the operational efficiency and measurement rigor needed to execute highly targeted campaigns and justify ROI. Conversely, digital marketing technology platforms gain strategic focus and higher impact when deployed within an ABM framework that concentrates resources on key accounts rather than broad audiences. Thus, the relationship is symbiotic: ABM provides strategic direction and prioritization, while digital marketing technologies provide the tactical execution and measurement capabilities necessary to implement ABM effectively.
Ad creative
Ad creative serves as the foundational element that captures audience attention and conveys brand messaging, while digital markedsføring og teknologi (digital marketing and technology) provide the platforms, data analytics, and delivery mechanisms that optimize how these creatives reach and engage target audiences. Specifically, digital marketing technologies enable precise audience segmentation, real-time performance tracking, and automated distribution of ad creatives across multiple digital channels (e.g., social media, programmatic advertising, search engines). This synergy allows marketers to iteratively test different creative variations (through techniques like dynamic creative optimization and A/B testing), analyze engagement metrics, and refine creatives based on data-driven insights. Consequently, the effectiveness of ad creatives is amplified by leveraging digital marketing technologies that ensure the right creative content is delivered to the right audience at the right time, maximizing ROI and aligning with broader digital strategies focused on personalization, scalability, and measurable impact.
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