Display Annonse

/dɪsˈpleɪ əˈnɒns/
English advertisingmarketingpromotionsdigital media+1 til

Definisjon

En type annonse som vises i et digitalt eller fysisk medium, vanligvis utformet for å tiltrekke oppmerksomhet og formidle informasjon om et produkt eller en tjeneste.

Synonymer4

advertisementadpromotionannouncement

Antonymer1

none

Eksempler på bruk1

1

The display annonce at the bus stop caught my eye; The website featured a colorful display annonce for a new product; They decided to use a digital display annonce to reach a wider audience.

Etymologi og opprinnelse

The term "display" comes from the Old French "despleier," meaning to unfold or show, while "annonse" is derived from the Latin "annuntiare," meaning to announce or proclaim.

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"ABC-Analyse (Strategic Method of Inventory Management)"

no direct connection

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Frekvens

"Frekvens" (frequency) and "Display Annonse" (display advertisement) connect through the concept of advertising effectiveness, as the frequency of ad exposure often determines how impactful a display ad is on consumer behavior.

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annonsetekst

The connection between 'annonsetekst' (advertising text) and 'Display Annonse' (display advertisement) lies in their complementary roles in marketing, where the evocative language of 'annonsetekst' is essential for enhancing the

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Programmatisk annonsering

Both "Display Annonse" and "Programmatisk annonsering" are integral components of digital advertising, where the former refers to visual ads shown online and the latter describes the automated buying and placement of those ads within various digital platforms.

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Chatbot

A Chatbot can enhance a Display Ad by engaging users in real-time conversations, turning passive viewing into interactive experiences that boost customer interaction and conversion rates.

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Retargeting

Retargeting and Display Ads are intertwined in digital marketing, as retargeting uses previous user interactions to display tailored ads that re-engage potential customers across various online platforms.

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Account based marketing (ABM)

Account Based Marketing (ABM) focuses on targeting and engaging specific high-value accounts with highly personalized marketing efforts. Display Annonse (display advertising) can be strategically employed within ABM campaigns to deliver tailored ads directly to decision-makers and influencers within those target accounts. By leveraging IP targeting, cookie-based retargeting, or matched audiences, display ads serve as a precise channel to reinforce ABM messaging across the digital touchpoints these accounts frequent. This integration allows marketers to increase brand awareness, nurture relationships, and accelerate the buyer journey by consistently exposing key stakeholders to relevant content and offers. The WHY is that display ads provide scalable, measurable, and customizable delivery of ABM content beyond direct outreach, enabling multi-channel engagement. The HOW is through programmatic buying and data-driven audience segmentation that aligns display ad delivery with the defined ABM account lists, ensuring ad spend efficiency and message relevance.

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Online marketing

Online marketing leverages display ads as a visual tool to capture consumer attention and drive engagement in digital spaces.

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Customer Service Chat Software

Both 'Customer Service Chat Software' and 'Display Ad' interactively engage users, facilitating communication and promoting products or services to enhance customer experience and drive sales.

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Sporingspixel

The connection between 'Sporingspixel' (tracking pixel) and 'Display Annonse' (display advertisement) lies in their synergy in digital marketing, where tracking pixels help measure the effectiveness of display ads by collecting data on viewer interactions.

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