distribution
Definisjon
Handlingen av å dele noe ut blant flere mottakere; måten noe blir delt eller delt opp på.
Synonymer5
Antonymer4
Eksempler på bruk1
Distribusjonen av bøker skjer gjennom ulike kanaler, inkludert nettbutikker og fysiske bokhandlere.
Etymologi og opprinnelse
Ordet 'distribusjon' kommer fra det latinske 'distributio', som betyr 'fordeling'. Det ble først brukt på norsk i betydningen 'utdeling, fordeling' på 1800-tallet.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is used for optimizing
Account based marketing (ABM)
In Account Based Marketing (ABM), distribution refers to the strategic delivery of highly personalized content and messaging to a predefined set of target accounts through carefully selected channels and touchpoints. The effectiveness of ABM hinges on precise distribution because it ensures that tailored campaigns reach the right decision-makers within each account at the optimal time and via the most impactful mediums—such as targeted email sequences, personalized ads, direct mail, or account-specific events. This targeted distribution amplifies engagement by minimizing wasted impressions and maximizing relevance, which is critical given ABM’s focus on quality over quantity. Moreover, distribution strategies in ABM often integrate data-driven insights and technology platforms (like CRM, marketing automation, and intent data providers) to orchestrate multi-channel campaigns that synchronize messaging across sales and marketing teams. Without deliberate and well-executed distribution, even the most customized ABM content risks underperforming due to poor reach or timing, making distribution a practical linchpin in ABM’s success.
a/b-test
is used for
Targeting
Targeting and distribution are like the archer and the arrow; targeting identifies the bullseye to aim for, while distribution ensures the arrow reaches the intended mark effectively.
Account executive
In marketing and business contexts, an Account Executive (AE) plays a pivotal role in managing client relationships and ensuring the successful delivery of products or services. Distribution refers to the process and channels through which a product or service reaches the end customer. The AE directly influences distribution by coordinating between the client’s needs and the company’s distribution strategies. Specifically, the AE gathers detailed client requirements and market feedback, which inform decisions about which distribution channels to prioritize or optimize. For example, if a client demands faster delivery or access to specific digital platforms, the AE communicates these needs to the distribution and logistics teams, enabling adjustments in channel strategy or digital distribution methods. In digital strategy, the AE may also help tailor distribution approaches by aligning digital content delivery or product availability with client campaigns, ensuring that distribution timing and platforms maximize market impact. Thus, the AE acts as a critical liaison that translates client objectives into actionable distribution tactics, ensuring alignment between sales goals and distribution execution.
Ad monitoring software
Ad monitoring software enables marketers to track where, when, and how their advertisements are distributed across various channels and platforms in real time. By providing detailed insights into ad placements, frequency, and performance metrics, this software allows businesses to evaluate the effectiveness of their distribution strategies and optimize them accordingly. For example, if monitoring reveals that certain distribution channels yield low engagement or high costs, marketers can reallocate budget or adjust targeting to improve ROI. Additionally, ad monitoring helps ensure compliance with distribution agreements and prevents unauthorized ad placements, maintaining brand integrity. In digital strategy, this feedback loop between monitoring and distribution decisions is critical for agile campaign management, enabling continuous refinement of distribution tactics based on actual ad delivery data rather than assumptions or delayed reports.
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