kampanjemodul
Definisjon
En kampanjemodul; en egen komponent eller enhet innen et markedsførings- eller reklamesystem som er designet for å administrere, organisere eller gjennomføre kampanjer.
Synonymer3
Antonymer1
Eksempler på bruk1
The marketing team developed a new kampanjemodul to streamline social media promotions; Integrating the kampanjemodul into the CRM system improved campaign tracking; The software update included a more flexible kampanjemodul for targeted advertising.
Etymologi og opprinnelse
Derived from Norwegian 'kampanje' meaning 'campaign' (from French 'campagne', originally from Latin 'campania' meaning 'open country, field') combined with 'modul' meaning 'module' (from Latin 'modulus', meaning 'a small measure or standard unit'). The compound refers to a modular unit used specifically for campaigns.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Account based marketing (ABM)
Account Based Marketing (ABM) is a highly targeted B2B strategy that focuses marketing and sales efforts on specific high-value accounts rather than broad audiences. A kampanjemodul (campaign module) is a digital tool or platform component designed to create, manage, and execute marketing campaigns efficiently. The relationship between ABM and a kampanjemodul lies in how the kampanjemodul can be configured and optimized to operationalize ABM strategies. Specifically, the kampanjemodul enables marketers to build personalized, multi-channel campaigns tailored to the unique characteristics and buying stages of each targeted account. It facilitates segmentation at the account level, orchestrates coordinated messaging across channels (email, social, ads), and tracks engagement metrics per account, which is critical for ABM success. By integrating account insights and sales data into the kampanjemodul, marketing teams can automate and scale ABM campaigns while maintaining the necessary customization and alignment with sales. Thus, the kampanjemodul acts as the execution engine that translates ABM strategy into actionable, measurable campaigns, ensuring precision targeting, consistent messaging, and efficient resource allocation.
Ad placement
In digital marketing, a "kampanjemodul" (campaign module) functions as a structured framework or system for designing, managing, and executing marketing campaigns, often integrating various components such as creative assets, targeting parameters, and performance tracking. "Ad placement" refers specifically to the strategic positioning of advertisements within digital environments—such as websites, social media feeds, or apps—to maximize visibility and engagement. The relationship between the two is that effective ad placement is a critical tactical element within the broader campaign module. The kampanjemodul defines the campaign objectives, audience segmentation, budget allocation, and messaging strategy, which directly inform where and how ads should be placed to achieve optimal impact. Conversely, insights from ad placement performance (e.g., click-through rates, conversion data) feed back into the kampanjemodul to refine targeting and creative decisions. Practically, the kampanjemodul orchestrates the campaign’s overall structure and goals, while ad placement executes the tactical delivery of ads in precise digital locations aligned with those goals. This interplay ensures that campaigns are both strategically coherent and tactically effective, leveraging placement data to continuously optimize campaign outcomes within the module’s framework.
ad exchange
An ad exchange is a digital marketplace that facilitates the automated buying and selling of advertising inventory through real-time bidding, enabling advertisers to reach targeted audiences efficiently. A kampanjemodul (campaign module) is a component within marketing platforms or systems designed to create, manage, and optimize advertising campaigns, including setting objectives, budgets, targeting parameters, and performance tracking. The relationship between the two lies in how the kampanjemodul operationalizes campaign strategies by integrating with ad exchanges to execute media buys programmatically. Specifically, the kampanjemodul uses data and targeting criteria defined within its interface to place bids and purchase impressions on ad exchanges, ensuring campaigns reach the right audience segments at the right time. This integration allows marketers to automate campaign delivery, optimize spend in real-time based on performance metrics, and dynamically adjust targeting or creative elements. Without the kampanjemodul's ability to interface with ad exchanges, advertisers would lack the streamlined mechanism to deploy and control programmatic campaigns effectively. Conversely, ad exchanges rely on campaign modules to provide structured demand and campaign parameters that drive bidding strategies. Therefore, the kampanjemodul acts as the strategic command center that leverages ad exchanges as execution channels for programmatic advertising, making their relationship essential for efficient digital campaign management and optimization.
"ABC-Analyse (Strategic Method of Inventory Management)"
is used for
a/b-test
is a feature within
Ad copy
In digital marketing campaigns, the "kampanjemodul" (campaign module) functions as the structural framework or platform where various campaign elements are assembled, managed, and deployed. "Ad copy" is the crafted textual content designed to engage the target audience within these campaigns. The relationship is practical and iterative: the kampanjemodul dictates the format, placement, and delivery channels (e.g., social media ads, email blasts, display ads), which directly influences how the ad copy must be tailored in tone, length, and messaging to maximize impact. Conversely, the effectiveness of the kampanjemodul depends heavily on the quality and relevance of the ad copy to drive user action and campaign KPIs. For example, when using a kampanjemodul to launch a multi-channel campaign, marketers must adapt ad copy variants to fit each channel’s constraints and audience behavior, enabling precise targeting and performance optimization. This synergy ensures that the campaign module’s technical capabilities and the ad copy’s persuasive messaging work hand-in-hand to achieve business goals such as lead generation, conversions, or brand awareness.
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