kontekstuell reklame

kɔnˈtɛkstʊɛl rɛˈklɑːmə
Norwegian digital marketingadvertising strategiesconsumer targeting

Definisjon

Contextual advertising; a marketing strategy that targets consumers based on their current context, such as location, time, or online activity.

Synonymer3

targeted advertisingcontextual marketingpersonalized advertising

Antonymer2

general advertisingmass marketing

Eksempler på bruk1

1

Advertisers use kontektuell reklame to reach users more effectively; Companies often rely on kontektuell reklame to improve engagement rates; Online platforms utilize kontektuell reklame to serve relevant ads to users.

Etymologi og opprinnelse

The term is derived from "kontekstuell," meaning "contextual," which comes from "kontekst," meaning "context," and "reklame," meaning "advertising."

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Backlinks enhance SEO by linking content across different web pages, while kontekstuell reklame (contextual advertising) targets ads based on the content being viewed, creating a symbiotic relationship that optimizes visibility and relevance online.

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Both "customer service collaboration software" and "kontekstuell reklame" (contextual advertising) emphasize the importance of tailored interactions—one focuses on enhancing customer support through teamwork, while the other aims to deliver personalized advertisements based on user context.

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"Call Tracking Software" and "kontekstuell reklame" both enhance targeted marketing strategies by enabling businesses to analyze consumer interactions and tailor advertisements to specific audience needs in real-time.

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The connection between 'anskaffelseskostnad (cac)' and 'kontekstuell reklame' lies in the concept of maximizing return on investment; while CAC represents the cost of acquiring a customer, contextual advertising aims to effectively reach these customers

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mobilapplikasjon

'Mobilapplikasjon' serves as a platform for 'kontekstuell reklame' by enabling personalized advertisements tailored to users' specific contexts and preferences within mobile apps.

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merkebevissthet

'Merkebevissthet' (brand awareness) and 'kontekstuell reklame' (contextual advertising) are connected in their shared goal of enhancing consumer engagement by tailoring brand messages to resonate with the specific contexts in which they are received

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Event marketing

Event marketing and kontekstuell reklame (contextual advertising) both focus on creating meaningful interactions by leveraging specific moments or environments to engage an audience effectively, enhancing relevance and impact.

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Annonse

"Annonse" (advertisement) and "kontekstuell reklame" (contextual advertising) are connected through their shared goal of captivating audiences, where an "annonse" effectively delivers a message tailored to the specific "konte

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Both 'Content marketing strategy' and 'kontekstuell reklame' revolve around delivering relevant and targeted messaging to engage audiences effectively, highlighting the importance of context in marketing communications.

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