kundekonto
Definisjon
En kundekonto er en konto som bedrifter bruker for å registrere transaksjoner, saldoer og interaksjoner med en bestemt kunde.
Synonymer3
Antonymer2
Eksempler på bruk1
The company updated the kundekonto after the latest purchase; Please check your kundekonto balance before placing a new order; The accountant reconciled the kundekonto with the payment records.
Etymologi og opprinnelse
Derived from Norwegian 'kunde' meaning 'customer' and 'konto' meaning 'account', combining to denote an account associated with a customer. The components originate from Old Norse 'kúnni' (customer) and Latin 'computare' (to calculate, account).
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on targeting and engaging specific high-value accounts with personalized marketing strategies, and a 'kundekonto' (customer account) serves as the centralized repository of detailed information about these individual accounts within a business system. The relationship between ABM and kundekonto is practical and operational: ABM strategies rely heavily on the data stored in kundekonto to identify key decision-makers, track historical interactions, monitor buying behavior, and tailor content or offers that resonate with the specific needs and context of each account. Conversely, executing ABM campaigns effectively enriches the kundekonto with insights from marketing engagement and sales activities, creating a feedback loop that improves account profiling and segmentation. In digital strategy, integrating ABM platforms with CRM systems that manage kundekonto data enables real-time personalization, precise measurement of campaign impact at the account level, and alignment between marketing and sales teams. Thus, kundekonto acts as the foundational data asset that makes ABM actionable and measurable, while ABM drives the strategic use and continuous refinement of kundekonto data to maximize account engagement and revenue growth.
ad exchange
An "ad exchange" is a digital marketplace that facilitates the real-time buying and selling of advertising inventory, enabling advertisers to bid on ad impressions programmatically. A "kundekonto" (customer account) in a marketing or business context typically refers to a detailed profile or record of a customer, including their preferences, purchase history, and interactions with the brand. The relationship between these two concepts lies in how customer account data (kundekonto) can be leveraged to optimize bidding strategies and targeting within an ad exchange. Specifically, advertisers use insights derived from kundekonto data—such as customer segments, lifetime value, and behavioral patterns—to inform programmatic ad buys on ad exchanges, ensuring that ads are served to the most relevant audiences. This data-driven targeting increases the efficiency and ROI of campaigns executed through ad exchanges by aligning ad spend with high-value customers identified in kundekonto profiles. Conversely, performance data from ad exchanges can feed back into kundekonto systems to refine customer segmentation and personalization strategies, creating a feedback loop that enhances both customer understanding and advertising effectiveness.
Account executive
An Account Executive (AE) in marketing and business acts as the primary liaison managing and growing the kundekonto (customer account). The AE leverages deep knowledge of the kundekonto’s history, preferences, and business goals to tailor marketing strategies and digital initiatives that align with the client’s needs. By maintaining close communication and strategic oversight of the kundekonto, the AE ensures that campaigns and digital strategies are customized, measurable, and deliver ROI, thereby increasing client retention and upsell opportunities. Practically, the AE uses insights from the kundekonto’s data—such as past campaign performance, purchasing behavior, and engagement metrics—to inform digital strategy decisions like channel selection, content personalization, and budget allocation. This dynamic enables a feedback loop where the AE continuously optimizes marketing efforts based on the evolving status and objectives of the kundekonto, making the relationship between the AE and the kundekonto central to effective client management and strategic marketing execution.
Ad monitoring software
Ad monitoring software tracks and analyzes the performance, placement, and compliance of digital advertisements across various channels, providing granular data on which ads are most effective and how they engage target audiences. A kundekonto (customer account) stores detailed information about individual customers, including their purchase history, preferences, and interactions with the brand. By integrating insights from ad monitoring software with data from kundekonto systems, businesses can directly link advertising efforts to actual customer behaviors and sales outcomes. This enables marketers to attribute ad performance to specific customer segments, personalize ad targeting based on verified customer profiles, and optimize ad spend by focusing on campaigns that drive measurable conversions within their existing customer base. Essentially, ad monitoring software provides real-time ad effectiveness data, while kundekonto data grounds this information in concrete customer actions, allowing for a closed-loop marketing strategy that continuously refines digital campaigns based on actual customer engagement and value.
"ABC-Analyse (Strategic Method of Inventory Management)"
is used for categorizing customers based on their account value
Ad copy
In digital marketing and business strategy, "ad copy" (the text and messaging used in advertisements) directly influences the effectiveness of campaigns aimed at acquiring and engaging customers who have or will create a "kundekonto" (customer account). Specifically, well-crafted ad copy targets potential customers with personalized, compelling offers or value propositions that motivate them to register or log into their kundekonto, thereby converting anonymous visitors into identifiable users. Once a kundekonto is established, marketers can leverage data from the account—such as purchase history, preferences, and behavior—to tailor future ad copy, making it more relevant and increasing conversion rates. This creates a feedback loop where ad copy drives kundekonto creation and engagement, and kundekonto data refines ad copy effectiveness. Practically, this relationship is critical in retargeting campaigns, personalized email marketing, and loyalty programs, where ad copy must resonate with the known customer profile stored in the kundekonto to maximize ROI and customer lifetime value.
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