kurering

/ˈkʉːrɪrɪŋ/
Englishmedicaltreatmentpreservationhealing+1 til

Definisjon

Prosessen eller handlingen med å kurere, spesielt i sammenheng med medisinsk behandling eller konservering.

Synonymer4

treatmenthealingtherapypreservation

Antonymer3

deteriorationworseningneglect

Eksempler på bruk1

1

The kurering of the patient took several weeks to complete; Proper kurering of meats is essential for preservation; Advances in kurering techniques have improved recovery rates.

Etymologi og opprinnelse

Derived from the Norwegian verb 'kure' meaning 'to cure' or 'to treat medically', with the suffix '-ing' indicating the action or process. The root 'kure' originates from Old Norse 'kúra', related to care and healing practices.

Relasjonsmatrise

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Ad monitoring software

Ad monitoring software systematically tracks, analyzes, and reports on the performance and placement of digital advertisements across various platforms. 'Kurering'—a term derived from the Norwegian word for 'curation'—in the marketing and digital strategy context refers to the deliberate selection, organization, and optimization of advertising content and campaigns to maximize relevance and impact. The relationship between ad monitoring software and kurering is practical and iterative: ad monitoring software provides granular data on which ads perform best, where, and among which audiences, enabling marketers to curate their ad inventory more effectively. By leveraging insights from monitoring tools, marketers can refine their curated ad sets, removing underperforming creatives, reallocating budgets, and tailoring messaging to audience segments. This dynamic feedback loop ensures that the curated ads are continuously optimized based on real-time performance data, improving ROI and strategic targeting. Without ad monitoring software, kurering would lack the empirical foundation needed for data-driven decision-making, while without kurering, the raw data from monitoring would not translate into actionable campaign refinement. Thus, ad monitoring software empowers kurering by supplying the necessary analytics to inform precise ad selection and optimization strategies within digital marketing frameworks.

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Ad placement

In marketing and digital strategy, "Ad placement" refers to the strategic positioning of advertisements across various channels and platforms to maximize visibility and engagement with target audiences. "Kurering" (a term derived from Scandinavian contexts meaning 'curation' or 'careful selection') involves the deliberate selection and organization of content or ads to ensure relevance, quality, and resonance with the audience. The relationship between ad placement and kurering is that effective ad placement depends heavily on kurering to optimize which ads are shown, where, and when. By curating ads based on audience data, context, and platform characteristics, marketers can place ads more precisely, improving campaign effectiveness and ROI. For example, kurering can involve selecting ads that align with user interests or current trends, which then informs ad placement decisions such as choosing premium inventory spots or programmatic buys targeting specific segments. This synergy ensures that ad placements are not random or purely algorithmic but are guided by curated insights that enhance user engagement and conversion rates.

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"ABC-Analyse (Strategic Method of Inventory Management)"

is used for

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a/b-testing

In marketing and digital strategy, "kurering"—which refers to the process of curating content or offers tailored to specific audience segments—directly informs and enhances A/B testing by providing a refined set of variables to test. By carefully selecting and organizing content or messaging (kurering), marketers create more targeted and relevant variations for A/B tests, increasing the likelihood that test results reveal meaningful differences in user engagement or conversion. Conversely, insights gained from A/B testing validate and optimize the curation process by identifying which curated elements resonate best with different audience segments. This iterative feedback loop ensures that curated content is continuously refined based on empirical evidence rather than assumptions, making marketing efforts more efficient and personalized. Therefore, kurering shapes the hypotheses and test variants in A/B testing, while A/B testing provides data-driven validation and improvement for kurering strategies.

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Account executive

In the context of marketing, business, and digital strategy, an Account Executive (AE) plays a pivotal role in managing client relationships, understanding client needs, and ensuring the delivery of tailored marketing solutions. 'Kurering'—a term derived from Scandinavian languages meaning 'curation' or 'careful selection'—refers to the strategic process of selecting, organizing, and presenting content or campaigns that resonate with target audiences. The relationship between an AE and kurering is practical and actionable: the AE leverages kurering to craft highly customized marketing strategies and campaigns that align with client objectives and audience preferences. By curating relevant content, messaging, and digital assets, the AE ensures that the marketing output is not generic but finely tuned to maximize engagement and ROI. This curation process also aids the AE in prioritizing resources and channels, enabling more effective communication and stronger client satisfaction. Thus, kurering empowers the Account Executive to move beyond transactional client management toward strategic partnership, enhancing campaign effectiveness through thoughtful content and channel selection.

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a/b-test

no direct connection

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Account based marketing (ABM)

Account Based Marketing (ABM) is a highly targeted B2B marketing strategy that focuses on identifying and engaging specific high-value accounts with personalized campaigns. "Kurering," a term derived from Norwegian meaning "curation" or "care," in a marketing context can be interpreted as the deliberate selection, customization, and nurturing of content, messaging, and engagement tactics tailored to the needs and characteristics of these target accounts. The relationship between ABM and kurering lies in the practical application of kurering to ABM campaigns: marketers curate highly relevant content, communications, and experiences for each account or stakeholder group, ensuring that every interaction is meaningful and aligned with the account’s unique pain points and buying journey. This curated approach enhances the precision and effectiveness of ABM by deepening engagement, building trust, and accelerating conversion. In digital strategy, kurering supports ABM by enabling dynamic content personalization, selective channel use, and data-driven refinement of account-specific touchpoints, thereby maximizing ROI and reducing wasted spend on broad, generic campaigns.

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Consumer behavior

no direct connection

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Ad creative

In marketing and digital strategy, "Ad creative" refers to the visual and messaging components of an advertisement designed to capture attention and drive engagement. "Kurering" (a Norwegian term roughly translating to "curation" or "careful selection") involves the deliberate selection, organization, and refinement of content or assets to optimize their effectiveness. The relationship between ad creative and kurering is that kurering acts as a strategic process to enhance the quality and relevance of ad creatives before deployment. By carefully curating elements such as images, copy, and calls-to-action based on audience insights and campaign goals, marketers ensure that the ad creative resonates more strongly with target segments, improving engagement rates and ROI. This curation process may include selecting the best-performing creative variants, tailoring creatives to specific platforms or demographics, and continuously refining creatives based on performance data. Thus, kurering directly influences the effectiveness of ad creatives by making them more targeted, relevant, and impactful within a digital marketing strategy.

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Ad creative testing

Ad creative testing involves systematically experimenting with different versions of ad content (such as visuals, copy, calls-to-action) to identify which creative elements perform best in driving engagement, conversions, or brand awareness. "Kurering"—a term derived from Scandinavian languages meaning 'curation' or 'careful selection'—in the context of marketing and digital strategy refers to the deliberate process of selecting, refining, and optimizing content or creative assets to align with target audience preferences and campaign goals. The relationship between ad creative testing and kurering lies in how kurering acts as a strategic filter and refinement process that informs and enhances ad creative testing. By carefully curating creative concepts and assets before and during testing, marketers ensure that the variants tested are not random but thoughtfully chosen to maximize learning and performance. This curation reduces noise in testing data, focuses resources on promising creative directions, and accelerates optimization cycles. Conversely, insights gained from ad creative testing feed back into the kurering process by highlighting which curated elements resonate best, enabling marketers to continuously refine their creative library. Thus, kurering and ad creative testing form a cyclical, iterative relationship where curated creative assets are tested, and test results inform further curation, driving more efficient and effective digital campaigns.

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