livestream
Definisjon
En sanntidsoverføring av video og/eller lydinnhold over internett; å kringkaste slikt innhold live mens det skjer.
Synonymer4
Antonymer2
Eksempler på bruk1
The concert was livestreamed to millions of viewers worldwide; She decided to livestream her gaming session on Twitch; Many conferences now offer livestreams to reach a global audience.
Etymologi og opprinnelse
Derived from the combination of 'live' (meaning 'in real time') and 'stream' (referring to continuous data flow), the term emerged in the early 21st century with the rise of internet technologies enabling real-time media transmission.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
ad exchange
An ad exchange is a digital marketplace that facilitates the automated buying and selling of advertising inventory in real-time, often through programmatic bidding. Livestreams, as real-time video broadcasts, present unique advertising opportunities due to their immediacy, high engagement, and often large, attentive audiences. The relationship between ad exchanges and livestreams emerges when livestream inventory (ad slots within or around the livestream content) is made available programmatically via ad exchanges. This enables advertisers to bid dynamically on ad impressions during a livestream, optimizing ad spend and targeting in real-time based on viewer data and behavior. For marketers and digital strategists, integrating livestream ad inventory into ad exchanges allows for scalable, data-driven monetization of livestream content and precise audience targeting, while advertisers gain access to premium, contextually relevant, and highly engaged audiences. Moreover, the immediacy of livestreams combined with real-time bidding through ad exchanges supports agile campaign adjustments and performance optimization during the broadcast, enhancing campaign effectiveness and ROI.
Account based marketing (ABM)
Account Based Marketing (ABM) targets specific high-value accounts with personalized campaigns designed to engage key stakeholders within those organizations. Livestreaming can be strategically integrated into ABM campaigns by delivering exclusive, real-time content tailored to these target accounts, such as product demos, executive Q&A sessions, or industry insights. This approach allows marketers to create interactive, immersive experiences that foster deeper engagement and build trust with decision-makers. For example, a livestream event can be invitation-only, focusing on the pain points and interests of a particular account or cluster of accounts, enabling direct interaction and immediate feedback. Additionally, livestreams can be used to gather behavioral data and engagement metrics at the account level, which can inform follow-up outreach and personalization efforts. Thus, livestreaming acts as a dynamic channel within ABM strategies to enhance relationship-building, accelerate the sales cycle, and differentiate the brand by delivering high-value, customized live experiences.
Ad monitoring software
Ad monitoring software plays a critical role in optimizing livestream marketing campaigns by providing real-time analytics and insights into ad performance during live broadcasts. Livestreams often incorporate dynamic ad placements such as pre-roll, mid-roll, or overlay ads, and ad monitoring software tracks viewer engagement metrics, ad delivery accuracy, and compliance with campaign parameters. This enables marketers to quickly identify underperforming ads or technical issues, adjust targeting or creative elements on the fly, and measure the direct impact of ads on viewer behavior during the livestream event. Additionally, ad monitoring software helps verify that advertisers’ spend is justified by ensuring ads are served as contracted within the livestream environment, which is essential for maintaining advertiser trust and optimizing ROI in digital strategy. Therefore, the software and livestream are intertwined in delivering, measuring, and optimizing advertising effectiveness in real-time, making livestream campaigns more accountable and data-driven.
Ad format
Ad formats in the context of livestreams are specifically designed to integrate promotional content seamlessly into live video broadcasts, enabling real-time audience engagement and immediate call-to-action responses. For example, interactive ad formats such as live product showcases, shoppable overlays, or timed pre-roll and mid-roll ads capitalize on the immediacy and authenticity of livestreams to drive conversions more effectively than static ads. Marketers leverage these formats to maintain viewer attention during livestreams while providing a non-disruptive advertising experience that encourages direct interaction, such as clicking to purchase or signing up for offers during the stream. This integration requires careful selection and optimization of ad formats that complement the dynamic nature of livestream content, ensuring ads enhance rather than detract from the viewer experience. Consequently, the choice and execution of ad formats directly impact the success of livestream marketing campaigns by balancing engagement, monetization, and user experience in real time.
Ad placement
Ad placement in the context of livestream involves strategically positioning advertisements within or around live video content to maximize viewer engagement and conversion. Unlike traditional static ad placements, livestream ad placement must account for real-time viewer behavior, timing, and platform-specific dynamics such as chat interaction and viewer drop-off rates. Marketers leverage mid-roll ads, sponsored segments, or overlay banners during livestreams to capture attention without disrupting the live experience. This requires precise timing and contextual relevance to maintain audience retention while driving brand awareness or direct response. Additionally, livestream platforms often provide real-time analytics that enable dynamic ad placement adjustments based on viewer demographics, engagement levels, and peak viewership moments. Thus, effective ad placement in livestreams enhances monetization opportunities for content creators and advertisers by integrating ads seamlessly into an interactive, time-sensitive environment, improving ad recall and conversion rates compared to traditional video advertising.
"ABC-Analyse (Strategic Method of Inventory Management)"
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