Marketing analytics platform

mɑrˈkɛtɪŋ əˈnælɪtɪks ˈplætfɔrm
English technologybusinessanalyticsmarketing+2 til

Definisjon

A software platform that collects, processes, and analyzes data related to marketing efforts, enhancing decision-making and optimizing marketing strategies.

Synonymer3

marketing analysis toolmarketing data platformmarketing insights software

Antonymer1

none

Eksempler på bruk1

1

Companies use a marketing analytics platform to track customer behavior and campaign effectiveness. The platform provided insights that led to increased sales. Utilizing a comprehensive marketing analytics platform can streamline decision-making processes.

Etymologi og opprinnelse

"Marketing" derives from the Latin "mercatus," meaning "market," "analytics" comes from the Greek "analytikos," meaning "able to analyze," and "platform" is from the Old French "plate-forme," meaning "flat form."

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CPM (Cost-per-thousand)

Both CPM and marketing analytics platforms work together to optimize advertising spend by measuring the effectiveness of campaigns in reaching target audiences.

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API

An API facilitates seamless data exchange between different tools, allowing a marketing analytics platform to integrate diverse data sources for more insightful campaign performance analysis.

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datautvinning

'Datautvinning,' which means data mining, serves as the foundation for a 'Marketing analytics platform' by extracting valuable insights from consumer data to inform strategic marketing decisions.

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Email List Building

'Email List Building' and 'Marketing Analytics Platform' are interconnected as the effectiveness of email campaigns nurtured through list building can be measured and optimized using insights from a marketing analytics platform, enhancing overall marketing strategies.

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Both 'growth hacking platform' and 'marketing analytics platform' serve as dynamic tools that leverage data-driven strategies to optimize customer engagement and drive rapid business expansion.

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metabeskrivelse

"Metabeskrivelse," which translates to "meta description," is a critical component of SEO that enhances visibility, while a "Marketing analytics platform" leverages data to optimize performance—together, they embody the interplay between effective communication and data-driven strategy

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UX strategi

UX strategy and marketing analytics platform intertwine by leveraging user experience insights to inform data-driven marketing decisions, ultimately optimizing customer engagement and growth.

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opphavsrett

A marketing analytics platform can harness data insights to optimize content strategies, which directly respects and navigates the nuances of "opphavsrett" (copyright) by ensuring intellectual property is protected while maximizing engagement.

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User experience design process

Both 'Marketing analytics platform' and 'User experience design process' focus on understanding and optimizing user behaviors to create more tailored, effective strategies that enhance engagement and satisfaction.

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