Marketing calendar

/mɑrˈkɛtɪŋ ˈkæləndər/
English planningmarketingbusinessorganization+1 til

Definisjon

A marketing calendar is a strategic tool that outlines scheduled marketing activities and campaigns over a specific timeframe, designed to guide marketing strategies and ensure timely execution.

Synonymer3

promotional calendaradvertising schedulemarketing plan

Antonymer1

none

Eksempler på bruk1

1

The marketing calendar for Q4 includes holiday promotions and social media campaigns. We reviewed the marketing calendar to ensure all deadlines were met. She updated the marketing calendar to reflect new product launches.

Etymologi og opprinnelse

"Marketing" derives from the word "market," which comes from the Latin "mercatus," meaning "marketplace." "Calendar" originates from the Latin "calendarium," referring to a book of accounts derived from "calendae," meaning "the first day of the month."

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Reklame

"Reklame," which means advertising in German, is an essential component of a marketing calendar, as it outlines the strategic timing and promotion of advertisements to effectively engage target audiences throughout the year.

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CRO (Conversion rate optimization)

The connection between CRO and a marketing calendar lies in their shared goal of strategically enhancing customer engagement by timing targeted campaigns to optimize conversion rates effectively throughout the year.

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kvalitetssikring (qa)

Quality assurance (kvalitetssikring) ensures that marketing campaigns meet standards before launch, making the marketing calendar a timeline for both strategic planning and quality checkpoints.

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Facebook Pixel

The Facebook Pixel tracks user interactions, enabling marketers to optimize their campaigns throughout the year, effectively integrating data-driven insights into their marketing calendar for strategic planning.

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Outreach software

Outreach software and marketing calendars both serve as essential tools for strategizing and scheduling communication efforts, ensuring that marketing campaigns effectively engage and reach their target audiences at optimal times.

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alt-tekst

"Alt-tekst" enhances accessibility in digital content, while a "Marketing calendar" organizes campaigns for effective outreach, together they emphasize the importance of clear communication in reaching diverse audiences.

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Outreach strategy

An outreach strategy relies on a marketing calendar to effectively schedule and coordinate initiatives that engage target audiences throughout the year.

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Email Marketing Automation

Email marketing automation and a marketing calendar both serve as strategic tools that streamline and enhance the efficiency of promotional campaigns, ensuring timely and targeted communication to engage audiences effectively.

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Algoritme

The connection between 'Algoritme' and 'Marketing calendar' lies in how algorithms can optimize scheduling and targeting strategies within a marketing calendar, enhancing the effectiveness of campaigns.

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Budgivningssprogramvare

Both 'Budgivningssprogramvare' (bidding software) and 'Marketing calendar' serve as essential tools in strategic planning—one focuses on optimizing bids for competitive advantage while the other schedules promotional activities to maximize market outreach.

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