Marketing funnel
Definisjon
A conceptual framework that illustrates the stages potential customers progress through, from initial awareness to final purchase, often depicted as a funnel that narrows at each phase.
Synonymer3
Antonymer2
Eksempler på bruk1
Businesses often utilize a marketing funnel to strategize their advertising efforts; the marketing funnel aids in identifying where potential customers disengage in the purchasing process; understanding each stage of the marketing funnel can enhance conversion rates.
Etymologi og opprinnelse
The term 'marketing' derives from the Middle English 'market', meaning 'to buy or sell', while 'funnel' originates from the Latin 'fundibulum', referring to a tube or pipe used to direct flow.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Customer loyalty
Customer loyalty is the ultimate goal of the marketing funnel, as it transforms potential leads into repeat buyers who trust and value a brand.
Programmatisk annonsering
Programmatisk annonsering (programmatic advertising) seamlessly integrates into the marketing funnel by automating targeted ad placements that guide consumers through each stage, from awareness to conversion.
Email List Building
Email list building is the foundational step in a marketing funnel, transforming potential customer interest into a nurturing pathway that guides them toward conversion.
datautvinning
Datautvinning, or data mining, enhances the marketing funnel by extracting valuable insights from customer data to optimize each stage of the customer journey and improve conversion rates.
kostnad per tusen (cpt)
The connection between 'kostnad per tusen (CPT)' and 'Marketing funnel' lies in their roles in optimizing advertising strategies, where CPT measures the cost-effectiveness of reaching audiences at various stages of the funnel to maximize conversion rates.
LinkedIn advertising
LinkedIn advertising acts as a powerful driver at the top of the marketing funnel, helping businesses attract and engage potential customers in a professional environment.
CTR (Click-through rate)
CTR (Click-through rate) serves as a vital metric within the marketing funnel, illuminating the journey of potential customers from awareness to conversion by measuring how effectively each stage captures interest.
nettanalyse
Both 'nettanalyse' and 'Marketing funnel' revolve around the concept of understanding and optimizing interactions—'nettanalyse' focuses on analyzing networks for insights, while the Marketing funnel maps the customer journey to enhance engagement and conversions.
Bannerblindhet
'Bannerblindhet' (banner blindness) represents the phenomenon where consumers overlook online ads, which directly impacts the effectiveness of a 'marketing funnel' that relies on capturing attention at various stages of the buyer's journey.
Online advertising
Online advertising serves as the top entry point of the marketing funnel, capturing audience attention and guiding potential customers through their journey toward conversion.
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