martech
Definisjon
Kombinasjonen av markedsføring og teknologi, som refererer til programvare og verktøy brukt av markedsførere for å planlegge, gjennomføre og måle markedsføringskampanjer og strategier.
Synonymer3
Antonymer2
Eksempler på bruk1
Many companies invest heavily in martech to optimize their customer engagement; The martech landscape includes platforms for email marketing, social media management, and analytics; Effective use of martech can significantly improve campaign ROI.
Etymologi og opprinnelse
A blend of the words 'marketing' and 'technology,' first emerging in the early 21st century to describe the increasing integration of technological tools in marketing practices.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is unrelated to
Account based marketing (ABM)
Account Based Marketing (ABM) requires precise targeting, personalization, and measurement at the individual account level, which significantly increases the complexity of campaign execution compared to broad-based marketing. Martech platforms enable ABM by integrating data from multiple sources (CRM, intent data, web analytics) to identify high-value accounts, segment contacts within those accounts, and orchestrate coordinated, multi-channel campaigns tailored to each account's unique buying journey. For example, ABM platforms leverage martech capabilities such as predictive analytics to prioritize accounts, marketing automation to deliver personalized content and nurture sequences, and attribution tools to measure engagement and pipeline impact at the account level. Without martech, scaling ABM efforts would be manual, error-prone, and less effective because marketers would lack the ability to dynamically adjust campaigns based on real-time data and cross-channel behavior. Thus, martech acts as the operational backbone that enables ABM strategies to be executed efficiently, measured accurately, and optimized continuously, making the relationship both strategic and tactical in driving revenue growth through targeted account engagement.
Ad format
Ad formats define the structure and presentation of advertisements across digital channels, such as display banners, video ads, native ads, or interactive formats. Martech platforms leverage these ad formats by integrating data-driven capabilities—like dynamic creative optimization, programmatic buying, and audience targeting—to tailor and deliver the most effective ad format to the right audience at the right time. For example, a demand-side platform (DSP) within martech can automatically select and adapt ad formats based on user behavior and contextual signals, optimizing engagement and conversion rates. Additionally, martech analytics tools track performance metrics specific to each ad format, enabling marketers to iteratively refine creative assets and placement strategies. This synergy allows businesses to scale personalized advertising efficiently, ensuring that the chosen ad formats align with customer preferences and campaign goals, thereby maximizing ROI and enhancing digital strategy execution.
a/b-test
is a tool used within
Account executive
An Account Executive (AE) in marketing and business acts as the primary liaison between clients and the internal teams managing marketing technology (martech) solutions. The AE leverages martech platforms—such as CRM systems, marketing automation tools, and analytics dashboards—to gather data-driven insights that inform client strategy and campaign execution. By understanding the capabilities and limitations of martech, the AE can tailor proposals, set realistic expectations, and optimize campaign workflows to meet client objectives. Furthermore, the AE uses martech-generated performance metrics to communicate ROI and adjust strategies proactively, ensuring alignment with both client goals and digital strategy frameworks. This integration enables the AE to drive more effective client engagement, streamline campaign management, and facilitate data-informed decision-making throughout the marketing lifecycle.
Ad monitoring software
Ad monitoring software plays a critical role within martech ecosystems by providing real-time visibility into the performance, placement, and compliance of digital advertising campaigns. Martech platforms often aggregate and analyze data from multiple marketing channels to optimize customer engagement and ROI. By integrating ad monitoring software, martech solutions gain actionable insights into competitor ad strategies, ad fraud detection, and campaign effectiveness across various publishers and platforms. This integration enables marketers to dynamically adjust targeting, creative assets, and budget allocation based on granular ad performance data, thereby enhancing the precision and efficiency of digital marketing strategies. Essentially, ad monitoring software feeds high-fidelity, external ad intelligence into martech analytics and decision-making workflows, allowing businesses to refine their digital strategies with competitive context and operational transparency.
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