negative søkeord
Definisjon
A term or keyword used to exclude specific results from a search query, commonly employed in digital marketing to prevent irrelevant traffic.
Synonymer2
Antonymer2
Eksempler på bruk1
Utilizing negative søkeord can enhance the relevance of your advertising campaigns; many advertisers employ negative søkeord to filter out irrelevant traffic.
Etymologi og opprinnelse
"Negative" derives from the Latin "negativus," meaning "to deny" or "not," while "søkeord" translates to "search word" or "keyword" in Norwegian.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Native Advertising
Negative søkeord (negative keywords) in digital marketing help filter out unwanted traffic, enabling Native Advertising to reach the intended audience more effectively by ensuring the ads resonate with users genuinely interested in the content.
Omnichannel marketing
The connection between 'negative søkeord' (negative keywords) and 'Omnichannel marketing' lies in their shared goal of targeting and refining customer engagement: negative keywords prevent unwanted traffic, while omnichannel marketing ensures a seamless customer experience across all platforms
Target market
The creative connection between "negative søkeord" (negative keywords) and "target market" lies in the strategic approach to online advertising, where identifying and excluding negative keywords helps refine the target market, ensuring that marketing messages reach the most relevant audience effectively
Marketing mix strategy
"Negative søkeord" (or negative keywords) trim a marketing mix strategy by ensuring that advertising efforts are focused only on relevant audiences, thereby maximizing efficiency and minimizing wasted spend.
Brand positioning strategy
A brand positioning strategy defines how a company wants to be perceived in the marketplace, while negative søkeord (negative keywords) filter out irrelevant search traffic, together ensuring a brand's message reaches the right audience without distractions.
grafisk brukergrensesnitt (gui)
The connection between 'grafisk brukergrensesnitt (gui)' and 'negative søkeord' lies in their roles in enhancing user experience: a well-designed GUI improves navigation and usability, while negative keywords refine search results, both striving to eliminate clutter
Customer service
Customer service strives to enhance user satisfaction, while negative søkeord (negative keywords) in digital marketing help filter out unwanted traffic, both aiming to refine and improve the overall experience and relevance for users.
Outreach software
Negative søkeord, or negative keywords, help refine digital marketing strategies by excluding irrelevant searches, while outreach software facilitates targeted engagement, creating a harmonious balance in effective online promotion.
Growth hacking platform
"Negative søkeord" (negative keywords) filter out unqualified traffic in digital marketing, while a "Growth hacking platform" leverages innovative strategies to maximize user acquisition; together, they highlight a strategic approach to optimizing targeted growth by ensuring efforts focus
Call Tracking
The connection between 'negative søkeord' (negative keywords) and 'Call Tracking' lies in their roles in optimizing marketing strategies, where negative keywords filter out unwanted traffic while call tracking analyzes customer responses, both enhancing the effectiveness of campaigns.
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