Personalization

ˌpɜr.sən.əˈlaɪ.zə.ʃən
English marketingtechnologycustomizationuser experience+1 til

Definisjon

The process of customizing or tailoring a product, service, or experience to meet the specific needs or preferences of an individual.

Synonymer4

customizationindividualizationtailoringadaptation

Antonymer3

standardizationuniformitygeneralization

Eksempler på bruk1

1

Many online services utilize personalization to enhance user experience. Personalization in marketing can lead to improved customer engagement. The app's personalization features allow users to adjust settings according to their preferences.

Etymologi og opprinnelse

from the word "personalize," which is derived from "personal" + "-ization"

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

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display-annonsering (digital)

The connection between 'display-annonsering (digital)' and 'Personalization' lies in the ability of personalized digital advertising to tailor visual content to individual preferences, enhancing user engagement and effectiveness.

Utforsk relasjon

Attribution software

Attribution software and personalization are interconnected as the insights gained from attribution data can enhance personalized marketing strategies by tailoring content and experiences to individual user behaviors and preferences.

Utforsk relasjon

Call tracking software

Call tracking software enhances personalization by analyzing customer interactions, allowing businesses to tailor their communication strategies and improve the user experience based on individual needs and preferences.

Utforsk relasjon

mobilapplikasjon

The connection between 'mobilapplikasjon' (mobile application) and 'Personalization' lies in the ability of mobile apps to tailor user experiences through customized content and features, enhancing user engagement and satisfaction.

Utforsk relasjon

Call to action

"Call to action" serves as a compelling invitation for engagement, while "Personalization" tailors that invitation to resonate uniquely with each individual, transforming a generic prompt into a meaningful interaction.

Utforsk relasjon

Kundereise

The term 'Kundereise' (which translates to 'customer journey' in German) highlights the importance of mapping individual experiences, while 'Personalization' focuses on tailoring those experiences, together forming a seamless narrative of understanding and meeting customer needs.

Utforsk relasjon

Persona

The connection between 'Persona' and 'Personalization' lies in the idea of tailoring experiences or identities; 'Persona' represents the crafted identity we present to the world, while 'Personalization' involves customizing experiences to align with that identity.

Utforsk relasjon

Social media content tools

Social media content tools enable personalization by allowing users to tailor their posts and interactions to resonate with specific audiences, enhancing engagement and building meaningful connections.

Utforsk relasjon

abc-analyse

'abc-analyse' represents a methodical approach to breaking down content or data, which parallels 'Personalization' as it involves tailoring experiences based on individual preferences, both aiming to enhance understanding and engagement through detailed analysis.

Utforsk relasjon

Online marketing strategy

Personalization enhances online marketing strategy by tailoring messages and offers to individual consumer preferences, thereby increasing engagement and conversion rates.

Utforsk relasjon

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