podcast

ˈpɒd.kæst
English mediaentertainmenttechnologyaudio+1 til

Definisjon

En digital lydfil som er tilgjengelig på internett for nedlasting til en datamaskin eller mobil enhet, vanligvis tilgjengelig som en serie.

Synonymer3

audio showdigital broadcastonline program

Antonymer1

none

Eksempler på bruk1

1

I love listening to true crime podcasts; She started a podcast about personal finance; Many podcasts are available for free on various platforms.

Etymologi og opprinnelse

The term "podcast" is a portmanteau of "iPod" (a brand of portable media players by Apple) and "broadcast". It was coined in the early 2000s.

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"ABC-Analyse (Strategic Method of Inventory Management)"

no direct connection

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ettermarkedet

Both 'podcast' and 'ettermarkedet' represent avenues of exploration—podcasts delve into diverse topics and stories while 'ettermarkedet' (the Norwegian term for secondary market) explores the dynamics of value and rarity in finance, showcasing the

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Brukergrensesnitt

A podcast serves as a dynamic platform for discussing the intricacies of 'brukergrensesnitt' (user interface), showcasing how design influences user experience in digital storytelling.

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Programmatisk annonsering

"Programmatisk annonsering" leverages digital data to target audiences, making it a powerful tool for monetizing podcasts through tailored advertisements that resonate with listeners' interests.

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annonsetekst

Both 'podcast' and 'annonsetekst' involve the art of storytelling and communication, as podcasts convey narratives through audio, while annonsetekst (advertisement text) captures attention and conveys messages through carefully crafted written words.

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a/b-test

Podcasts serve as a content marketing channel that can be optimized through A/B testing to improve listener engagement, conversion rates, and overall campaign effectiveness. Specifically, marketers can use A/B testing to experiment with different podcast episode titles, descriptions, call-to-action placements within episodes, or promotional messaging in show notes and social media posts. By measuring listener behaviors such as click-through rates on links, subscription rates, or conversion events tied to podcast campaigns, businesses can identify which variations resonate best with their target audience. This iterative testing approach allows marketers to refine podcast content and distribution strategies to maximize ROI, making the podcast a more effective tool within a broader digital marketing strategy. Thus, A/B testing provides a data-driven method to optimize podcast marketing efforts rather than relying on intuition or static content strategies.

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