programmatisk markedsføring

proh-grah-mah-tisk mar-keds-fø-ring
Danishmarketingadvertisingdigitaltechnology

Definisjon

A form of advertising that utilizes automated technology to buy and sell ad space, often targeting specific audiences through data analysis.

Synonymer3

digital marketingautomated marketingonline advertising

Antonymer2

traditional marketingmanual marketing

Eksempler på bruk1

1

Programmatisk markedsføring er en effektiv måde at nå målgrupper på. Mange virksomheder anvender programmatisk markedsføring for at optimere deres annoncering. Den programmatisk markedsføring har revolutioneret branchen.

Etymologi og opprinnelse

The term combines 'programmatisk,' meaning 'programmatic,' derived from 'program,' and 'markedsføring,' meaning 'marketing.'

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

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Demographics

Demographics serve as essential data points in programmatic marketing, as they enable advertisers to tailor their strategies and messages to specific audience segments for more effective targeting.

Utforsk relasjon

CTR (Click-through rate)

The connection between 'CTR (Click-through rate)' and 'programmatisk markedsføring' lies in their synergy, as effective programmatic marketing strategies aim to optimize CTR by delivering targeted ads that resonate with specific audiences, ultimately enhancing engagement and conversion rates

Utforsk relasjon

kostnad per tusen (cpt)

The connection between 'kostnad per tusen (cpt)' and 'programmatisk markedsføring' lies in their essential roles in digital advertising, where CPT measures the cost efficiency of reaching a thousand impressions through automated, data-driven marketing strategies.

Utforsk relasjon

vane

Both 'vane' (a directional weather vane) and 'programmatisk markedsføring' (programmatic marketing) symbolize guidance; the former navigates the winds to indicate direction, while the latter navigates data to steer targeted advertising strategies.

Utforsk relasjon

Algoritme

An 'algoritme' serves as the backbone of 'programmatisk markedsføring' by analyzing data patterns to optimize automated ad placements and targeting strategies.

Utforsk relasjon

metabeskrivelse

The connection between 'metabeskrivelse' (meta description) and 'programmatisk markedsføring' (programmatic marketing) lies in their shared relevance to digital marketing, where a compelling meta description enhances ad targeting and engagement in automated marketing campaigns.

Utforsk relasjon

Budgivningssprogramvare

Both 'Budgivningssprogramvare' (bidding software) and 'programmatisk markedsføring' (programmatic marketing) are integral components of digital advertising that automate processes to optimize budget allocation and target specific audiences effectively.

Utforsk relasjon

Brand awareness

"Programmatisk markedsføring" (programmatic marketing) leverages automated insights to strategically target audiences, thereby enhancing "brand awareness" by delivering personalized ads that resonate with potential consumers at the right time and place.

Utforsk relasjon

abc-analyse

Both "programmatisk markedsføring" (programmatic marketing) and "abc-analyse" (ABC analysis) are strategic techniques used to optimize resource allocation and decision-making in marketing by leveraging data to enhance efficiency and effectiveness.

Utforsk relasjon

Salgskvalifisert lead (SQL)

"Programmatisk markedsføring" efficiently targets potential customers, turning them into "Salgskvalifisert leads (SQL)" by optimizing advertising to reach the right audience at the right time.

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