redaksjonell
Definisjon
Relatert til aktiviteter, beslutninger eller innhold i en redaksjon eller redaksjonell prosess, spesielt innen publisering eller journalistikk.
Synonymer3
Antonymer2
Eksempler på bruk1
The newspaper's redaksjonell policy emphasizes impartiality; She attended a redaksjonell meeting to discuss the upcoming issue; The redaksjonell content was carefully reviewed before publication.
Etymologi og opprinnelse
Derived from the Norwegian word 'redaksjon', meaning 'editorial office' or 'editorial team', which itself comes from the Latin 'redactio', meaning 'a bringing back, editing'. The suffix '-ell' is used to form adjectives indicating relation or pertinence.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Ad creative
In marketing and digital strategy, "Ad creative" refers to the crafted visual and textual elements designed to capture attention and drive specific actions in paid advertising campaigns. "Redaksjonell" (editorial content) involves producing informative, engaging, and often narrative-driven content that builds brand authority and trust. The relationship between the two lies in their complementary roles within a content ecosystem: effective ad creatives often draw inspiration from or repurpose themes, storytelling techniques, and messaging established in redaksjonell content to ensure consistency and authenticity. This alignment enhances audience resonance and campaign effectiveness by leveraging the credibility and depth of editorial content to inform the emotional and rational appeal of ad creatives. Practically, marketing teams use insights and narratives developed in redaksjonell work to tailor ad creatives that feel less intrusive and more contextually relevant, improving click-through rates and conversion. Conversely, performance data from ad creatives can guide editorial teams on which topics or messaging angles generate interest, creating a feedback loop that optimizes both paid and organic content strategies.
Ad copy
In marketing and digital strategy, "Ad copy" refers to the concise, persuasive text crafted specifically to drive immediate action—such as clicks, conversions, or sales—typically within paid advertising channels. "Redaksjonell" (editorial content) involves more in-depth, informative, or storytelling-driven content designed to engage audiences over time, build brand authority, and nurture relationships without overt selling. The relationship between the two lies in their complementary roles within a holistic content strategy: effective ad copy often leverages insights, tone, and messaging derived from redaksjonell content to maintain brand consistency and credibility, ensuring that paid ads resonate authentically with the audience familiar with the brand’s editorial voice. Conversely, redaksjonell content can incorporate elements of ad copy techniques—such as clear calls to action or benefit-driven language—to subtly guide readers toward conversion without disrupting the editorial integrity. Practically, marketers use redaksjonell content to build trust and educate, creating a warm audience segment that ad copy can then target more effectively with precise, action-oriented messaging. This synergy enhances overall campaign performance by aligning brand storytelling with direct response tactics, optimizing both brand equity and short-term ROI.
ad exchange
An "ad exchange" is a digital marketplace where advertising inventory is bought and sold programmatically, often in real-time auctions. "Redaksjonell" (Norwegian for "editorial") refers to content created with journalistic or editorial intent, typically emphasizing quality, credibility, and audience engagement. The relationship between these two concepts in marketing and digital strategy lies in how editorial content environments serve as premium inventory sources within ad exchanges. Advertisers seek to place programmatic ads within or alongside redaksjonell content to leverage the trust, relevance, and engagement that such content commands. This means that ad exchanges must integrate and categorize editorial content effectively to enable precise targeting and brand-safe placements. Moreover, publishers with strong redaksjonell content can monetize their inventory more effectively through ad exchanges by signaling content quality and audience context, which attracts higher bids from advertisers aiming for contextual relevance and brand alignment. Therefore, the practical connection is that redaksjonell content quality directly influences the value and performance of inventory traded on ad exchanges, while ad exchanges provide the technological infrastructure to scale and optimize the monetization of editorial environments programmatically.
"ABC-Analyse (Strategic Method of Inventory Management)"
no direct connection
a/b-test
In digital marketing and business strategy, "a/b-test" and "redaksjonell" (editorial content) are closely linked through the optimization of content effectiveness. Specifically, A/B testing is employed to evaluate different versions of editorial content—such as headlines, article formats, images, or calls-to-action—to identify which variant drives better user engagement, conversion rates, or other key performance indicators. This iterative testing process enables editorial teams to make data-driven decisions about content presentation and messaging, ensuring that the editorial output not only aligns with brand voice but also maximizes impact on target audiences. For example, an editorial team might create two versions of a product review article with different tones or structures and use A/B testing to determine which version leads to higher click-through rates or longer time on page. Thus, A/B testing acts as a feedback mechanism that refines editorial strategies, making the content more effective in achieving marketing and business goals.
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on targeting and engaging specific high-value accounts through highly personalized marketing efforts. 'Redaksjonell'—a Norwegian term referring to editorial content or editorial strategy—plays a critical role in ABM by providing tailored, authoritative, and relevant content that resonates with decision-makers within those target accounts. In practice, redaksjonell content in ABM is crafted to address the unique pain points, industry challenges, and business objectives of each account, often through in-depth articles, case studies, whitepapers, or thought leadership pieces. This editorial approach ensures that the messaging is not generic but contextually rich and valuable, which increases engagement, builds trust, and supports the sales cycle within ABM campaigns. Additionally, redaksjonell content can be leveraged across multiple channels (email, LinkedIn, personalized microsites) to create a cohesive narrative aligned with the account’s buying journey. Therefore, the editorial strategy is a foundational element in executing effective ABM, as it transforms broad marketing messages into precise, account-specific storytelling that drives conversion.
Account executive
In marketing and digital strategy, an Account Executive (AE) acts as the primary liaison between the client and the agency or company, managing client relationships, understanding client goals, and coordinating project delivery. 'Redaksjonell' (editorial) refers to the creation, planning, and management of content that aligns with the brand’s messaging and marketing objectives. The relationship between an AE and redaksjonell is practical and operational: the AE translates client needs and strategic goals into actionable briefs for the editorial team, ensuring that content production aligns with client expectations, timelines, and campaign objectives. This collaboration ensures that editorial content is not only creative but also strategically targeted and commercially relevant. The AE also provides feedback from clients to refine editorial strategies, while the editorial team informs the AE about content opportunities or constraints, enabling realistic planning and effective campaign execution. Thus, the AE acts as a bridge that integrates client business goals with editorial content strategy, optimizing the impact of marketing and digital initiatives.
Ad monitoring software
Ad monitoring software provides real-time data and insights on the performance, placement, and compliance of advertisements across various channels. In a redaksjonell (editorial) context, especially within media companies or content-driven platforms, this software enables editorial teams to oversee how ads integrate with their content, ensuring that advertisements align with editorial standards and do not disrupt user experience. By leveraging ad monitoring, editorial teams can identify and address issues such as ad fraud, inappropriate ad content, or poor ad placement that could harm the publication's credibility or reader engagement. Furthermore, editorial insights can inform ad targeting strategies by highlighting audience preferences and content consumption patterns, allowing marketers to optimize ad creatives and placements. This synergy enhances both the editorial integrity and advertising effectiveness, creating a balanced digital strategy where ad revenue and content quality coexist without compromising each other.
Ad creative testing
Ad creative testing and redaksjonell (editorial content) intersect in marketing and digital strategy through the iterative refinement of messaging and storytelling to optimize audience engagement. Specifically, redaksjonell content provides the narrative framework and tone that shapes the brand’s voice and message consistency across channels. When conducting ad creative testing, marketers use variations of this editorial content—such as headlines, copy style, and thematic elements—to identify which editorial approaches resonate best with target audiences. This process informs not only paid advertising but also broader content strategies by revealing which editorial angles drive higher engagement, conversion, or brand affinity. Thus, ad creative testing operationalizes redaksjonell principles by empirically validating which editorial narratives perform best, enabling data-driven editorial decisions that enhance both paid and organic content effectiveness. The WHY is that without editorial insight, ad creative testing risks producing disjointed or off-brand messaging; the HOW is by systematically testing editorial variations within ads to refine and scale the most compelling storytelling elements.
a/b-testing
In marketing and digital strategy, "redaksjonell" (editorial content) serves as the foundation for engaging and persuasive messaging aimed at target audiences. A/B-testing is applied directly to this editorial content to empirically determine which versions of headlines, copy, calls-to-action, or layouts perform better in achieving specific business goals such as click-through rates, conversions, or engagement. The relationship is practical and iterative: editorial teams create multiple content variants based on hypotheses about audience preferences or behavior, and A/B-testing provides quantitative feedback on these variants. This process enables marketers to optimize editorial content continuously, ensuring that the messaging resonates more effectively with the audience and drives measurable improvements in campaign performance. Without editorial content, there is no material to test; without A/B-testing, editorial decisions rely solely on intuition rather than data-driven insights. Thus, the two work hand-in-hand to refine content strategy and maximize marketing impact.
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