retensjon
Definisjon
Handlingen eller prosessen med å beholde noe, spesielt tilbakeholdelse eller oppbevaring av noe i besittelse eller under kontroll.
Synonymer4
Antonymer4
Eksempler på bruk1
The retensjon of water in the soil is crucial for plant growth; Employee retensjon rates have improved due to better workplace policies; The retensjon of information after the training session was higher than expected.
Etymologi og opprinnelse
Derived from Latin 'retentio', from 'retinere' meaning 'to hold back', composed of 're-' (back) + 'tenere' (to hold). Entered English usage in the late Middle Ages with the meaning related to holding or keeping.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Growth hacking
is used for improving
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on targeting and engaging specific high-value accounts with personalized marketing efforts, which directly impacts customer retention ('retensjon') by fostering deeper relationships and increasing account loyalty. By tailoring content, messaging, and campaigns to the unique needs and pain points of each account, ABM enhances the relevance and value perceived by the customer, making it more likely they will continue their business relationship. Additionally, ABM facilitates ongoing engagement and alignment between sales and marketing teams, enabling proactive identification of upsell or cross-sell opportunities and early detection of churn risks. This strategic, account-centric approach ensures that retention efforts are not generic but highly customized, improving customer satisfaction and lifetime value. In digital strategy, ABM leverages data analytics and marketing automation to monitor account behavior and deliver timely, personalized interactions that reinforce retention goals. Therefore, ABM acts as a foundational framework that systematically drives higher retention rates through precision targeting, personalized engagement, and continuous value delivery to key accounts.
ad exchange
An ad exchange is a digital marketplace that facilitates real-time bidding for advertising inventory, enabling marketers to target specific audiences efficiently across multiple platforms. Retensjon (retention) in marketing and business refers to the ability to keep customers engaged and returning over time, which is critical for long-term revenue and growth. The relationship between ad exchanges and retention lies in how ad exchanges can be strategically used to support retention efforts by enabling precise audience targeting and personalized ad delivery based on user behavior and lifecycle stage. For example, businesses can use data from their CRM or user engagement metrics to segment audiences and then leverage ad exchanges to retarget existing customers with relevant offers, reminders, or loyalty incentives. This targeted retargeting through ad exchanges helps reinforce brand presence, encourages repeat purchases, and reduces churn. Additionally, by analyzing performance data from ad exchanges, marketers can identify which segments respond best to retention-focused campaigns and optimize ad spend accordingly. Therefore, ad exchanges act as a tactical channel that operationalizes retention strategies by delivering timely, relevant ads to existing customers, directly influencing retention metrics such as repeat purchase rate and customer lifetime value.
Account executive
An Account Executive (AE) plays a pivotal role in client retention ('retensjon') by acting as the primary liaison between the company and its clients. In marketing, business, and digital strategy contexts, the AE's responsibilities include understanding client needs, managing expectations, and delivering tailored solutions that align with the client's goals. By maintaining consistent communication, proactively addressing issues, and demonstrating the ongoing value of products or services, the AE directly influences client satisfaction and loyalty, which are critical drivers of retention. Furthermore, in digital strategy, the AE collaborates with marketing and product teams to ensure that campaigns and digital initiatives resonate with existing clients, fostering engagement and reducing churn. This hands-on relationship management ensures that clients feel supported and valued, which increases the likelihood of contract renewals and upsells, thereby enhancing overall retention metrics.
Ad creative
Ad creative directly influences retention by shaping the initial user experience and setting expectations that affect ongoing engagement. Specifically, well-crafted ad creatives that accurately represent the product or service, resonate emotionally, and clearly communicate value propositions attract users who are more likely to find the offering relevant and satisfying. This alignment reduces churn and increases retention because users feel their needs are met as promised. Moreover, ad creatives that incorporate messaging about long-term benefits, community, or loyalty programs can prime users psychologically to stay engaged. In digital strategy, iterative testing of ad creatives—such as varying messaging, visuals, or calls-to-action—can identify which elements not only drive acquisition but also correlate with higher retention metrics, enabling marketers to optimize campaigns for lifetime value rather than just clicks or installs. Therefore, the design and messaging of ad creatives are a foundational lever in influencing retention rates by ensuring the right users are acquired and their expectations are managed from the outset.
"ABC-Analyse (Strategic Method of Inventory Management)"
are concepts used in different business contexts with no direct relation
Ad copy
Ad copy plays a crucial role in influencing retention ('retensjon') by setting accurate expectations and establishing a consistent brand message from the first customer interaction. When ad copy clearly communicates the product or service benefits and aligns with the actual user experience, it reduces customer disappointment and churn. Specifically, well-crafted ad copy attracts the right audience, ensuring that users who convert are genuinely interested and more likely to stay engaged over time. Furthermore, ad copy that incorporates elements of personalization, urgency, or value propositions can encourage repeat interactions and foster emotional connections, which are key drivers of retention. In digital strategy, iterative testing and optimization of ad copy based on retention metrics (e.g., cohort analysis, lifetime value) allow marketers to refine messaging that not only acquires users but also nurtures long-term loyalty. Thus, ad copy is not just about acquisition but also a foundational touchpoint that influences retention by shaping user expectations and ongoing engagement.
Ad monitoring software
Ad monitoring software enables marketers to track the performance, placement, and effectiveness of digital advertisements in real time, providing granular data on impressions, clicks, and audience engagement. This detailed insight allows businesses to identify which ads resonate best with their target segments and optimize ad spend accordingly. By refining ad targeting and messaging based on monitored data, companies can attract higher-quality leads and deliver more relevant experiences to users. This relevance and improved targeting directly impact customer retention (retensjon) by fostering stronger brand affinity and satisfaction, reducing churn. Specifically, ad monitoring helps detect ineffective campaigns that may cause user frustration or disengagement, allowing marketers to pivot strategies quickly to maintain user interest and loyalty. Therefore, ad monitoring software supports retention strategies by ensuring that acquisition efforts bring in users more likely to stay engaged over time, and by continuously improving the user journey through data-driven ad optimization.
a/b-testing
Retensjon (customer retention) focuses on keeping existing customers engaged and reducing churn, which directly impacts long-term revenue and business sustainability. A/B-testing is a methodical approach to optimizing elements of the customer experience—such as onboarding flows, email campaigns, pricing, or feature usage prompts—by comparing variations and measuring their effect on retention metrics. By systematically testing different strategies or touchpoints, marketers and product teams can identify which changes lead to higher retention rates. For example, an A/B test might compare two versions of a re-engagement email to see which one results in more customers returning to use a service, or test different in-app notifications to encourage repeat usage. This iterative experimentation enables data-driven decisions that improve retention outcomes. Therefore, A/B-testing serves as a critical tool to diagnose and enhance retention efforts by validating hypotheses about what keeps customers active and loyal over time.
Ad creative testing
Ad creative testing directly influences retention by identifying which creative elements (such as messaging, visuals, calls-to-action, or emotional triggers) resonate best with the target audience, thereby improving initial user engagement and satisfaction. When ad creatives are optimized through systematic testing, they attract higher-quality users who are more likely to find the product or service relevant and valuable, increasing the likelihood of continued use or repeat purchases. This improved alignment between user expectations set by the ad and the actual product experience reduces churn and fosters longer-term retention. Moreover, insights from creative testing can inform messaging strategies in retention campaigns, ensuring consistency and reinforcing brand value propositions that keep users engaged over time. In digital strategy, this creates a feedback loop where retention metrics help refine creative testing hypotheses, making both processes iterative and mutually reinforcing.
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