Social media monitoring platform

ˈsoʊʃəl ˈmiːdiə ˈmɒnɪtərɪŋ ˈplætˌfɔrm
English ["marketing""analytics""social media""technology"+1 til

Definisjon

Et digitalt verktøy eller en tjeneste som brukes til å analysere og håndtere innhold, interaksjoner og trender på sosiale medier for å oppnå innsikt og informere markedsførings- eller kommunikasjonsstrategier.

Synonymer4

social listening toolsocial analytics platformbrand monitoring toolsocial media analysis tool

Antonymer1

none

Eksempler på bruk1

1

Companies use social media monitoring platforms to track brand sentiment; A social media monitoring platform can help identify influencers in your niche; Marketers rely on social media monitoring platforms to gauge campaign effectiveness.

Etymologi og opprinnelse

The term "social media" combines "social," from Latin "socialis," meaning "of companionship," and "media," from Latin "medium," meaning "intermediate," while "monitoring" comes from Latin "monere," meaning "to warn or advise," and "platform" derives from Old French "plateforme," meaning "a flat form."

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"ABC-Analyse (Strategic Method of Inventory Management)"

both are tools used for management and decision-making in their respective fields

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Bannerblindhet

"Bannerblindhet," or banner blindness, relates to social media monitoring platforms by highlighting how users often overlook promoted content, emphasizing the need for these platforms to analyze engagement and optimize visibility strategies.

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Brukertesting

Brukertesting, as a method for gathering user feedback, enhances the effectiveness of a social media monitoring platform by ensuring that user experience insights drive improvements in engagement and content strategy.

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innholdsmarkedsføring

Both 'social media monitoring platform' and 'innholdsmarkedsføring'—which translates to 'content marketing'—serve as tools for brands to engage with audiences by analyzing online interactions and creating relevant content that resonates with their target market.

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Customer Service Automation

Customer service automation enhances the efficiency of a social media monitoring platform by streamlining responses and insights derived from real-time customer interactions across social channels.

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swot-analyse

A SWOT analysis evaluates a company's strengths, weaknesses, opportunities, and threats, while a social media monitoring platform provides real-time insights into public perception and engagement, enabling businesses to make informed strategic decisions based on data collected from social media.

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