Social media monitoring tools

/ˈsoʊʃəl ˈmiːdiə ˈmɒnɪtərɪŋ tuːlz/
English marketingtechnologyanalyticssocial media+2 til

Definisjon

Verktøy som brukes til å spore, analysere og administrere sosiale medier-interaksjoner og online tilstedeværelse.

Synonymer3

social listening toolssocial media analytics toolsonline reputation management tools

Antonymer1

none

Eksempler på bruk1

1

Social media monitoring tools assist brands in understanding audience sentiment; Companies utilize social media monitoring tools to track their online reputation; Marketers depend on social media monitoring tools to gather insights on trends.

Etymologi og opprinnelse

"Social" derives from Latin "socialis" meaning "of companionship"; "media" comes from Latin "medium" meaning "means"; "monitoring" is from Latin "monitor" meaning "one who warns"; "tools" originates from Old English "tōl" meaning "instrument."

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"ABC-Analyse (Strategic Method of Inventory Management)"

both are tools used for strategic management and decision-making

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Facebook Business Manager

Social media monitoring tools enhance the effectiveness of Facebook Business Manager by providing insights and analytics that inform targeted advertising strategies and engagement efforts.

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Brand messaging

Brand messaging shapes the narrative that social media monitoring tools analyze, ensuring that a company's voice resonates effectively in the digital landscape.

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forbruker

Social media monitoring tools track consumer sentiment and trends, which are essential for understanding 'forbruker' (the Norwegian word for consumer) behavior in a digital landscape.

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Frekvens

Frekvens represents the rhythm and intensity of communications, which is crucial for social media monitoring tools that analyze and interpret the frequency of online interactions to gauge audience sentiment and trends.

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Chatbot

Chatbots can enhance social media monitoring tools by facilitating real-time engagement and analysis of user interactions, thus transforming passive observation into active communication.

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