tilfredshetsmåling
Definisjon
En måling eller undersøkelse som gjennomføres for å vurdere tilfredshetsnivået blant individer, vanligvis kunder eller ansatte, angående et produkt, en tjeneste eller en opplevelse.
Synonymer3
Antonymer2
Eksempler på bruk1
The company conducted a tilfredshetsmåling to better understand customer needs; Employee tilfredshetsmåling results indicated a need for improved workplace conditions; Regular tilfredshetsmåling helps businesses enhance their service quality.
Etymologi og opprinnelse
Derived from the Norwegian compound word 'tilfredshet' meaning 'satisfaction' and 'måling' meaning 'measurement' or 'survey'. The term entered English usage primarily in contexts involving Scandinavian business practices and customer service evaluations.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Ad monitoring software
Ad monitoring software tracks and analyzes the performance and placement of digital advertisements in real time, providing granular data on impressions, clicks, viewability, and audience engagement. Tilfredshetsmåling (customer satisfaction measurement) gathers direct feedback from customers about their experiences and perceptions of a brand or product. In a marketing and digital strategy context, integrating insights from ad monitoring with tilfredshetsmåling enables businesses to correlate advertising effectiveness with actual customer satisfaction outcomes. For example, if ad monitoring reveals high engagement with a campaign but tilfredshetsmåling shows low customer satisfaction post-purchase, marketers can identify gaps between messaging and product experience. Conversely, positive satisfaction scores linked to specific ad campaigns validate marketing strategies and inform budget allocation. This combined approach allows for data-driven optimization of ad content, targeting, and customer experience initiatives, ensuring that advertising not only drives traffic but also fosters satisfaction and loyalty. Thus, ad monitoring provides quantitative behavioral data while tilfredshetsmåling offers qualitative experiential insights, and their integration supports a holistic feedback loop critical for refining digital marketing strategies and enhancing business outcomes.
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on targeting and engaging specific high-value accounts with highly personalized marketing efforts. Tilfredshetsmåling (customer satisfaction measurement) provides critical feedback on how these targeted accounts perceive the value and relevance of the marketing and sales interactions they experience. By integrating tilfredshetsmåling into an ABM strategy, marketers can precisely assess the effectiveness of their personalized campaigns at the account level, identifying which messaging, content, or engagement tactics resonate best with each account. This feedback loop enables continuous optimization of ABM initiatives, ensuring that resources are focused on strategies that improve account satisfaction, deepen relationships, and ultimately drive revenue growth. Furthermore, digital strategy platforms can automate the collection and analysis of tilfredshetsmåling data, linking it directly to account engagement metrics to provide a holistic view of account health and campaign ROI. Thus, tilfredshetsmåling acts as a vital performance indicator within ABM, transforming qualitative satisfaction insights into actionable improvements in targeting, messaging, and customer experience.
viewability
is a metric used in
Ad creative testing
Ad creative testing involves systematically experimenting with different versions of advertisements to identify which creative elements (such as visuals, copy, calls-to-action) resonate best with the target audience and drive desired behaviors. Tilfredshetsmåling (customer satisfaction measurement) provides direct feedback from customers about their experiences and perceptions of a brand or product. In a marketing and digital strategy context, integrating tilfredshetsmåling data into ad creative testing enables marketers to align creative elements with actual customer preferences and satisfaction drivers. For example, insights from satisfaction surveys can reveal which product features or brand values customers appreciate most, guiding the development of ad creatives that emphasize these aspects. Conversely, results from ad creative testing can be validated or refined by measuring subsequent changes in customer satisfaction, ensuring that the tested creatives not only perform well in engagement metrics but also enhance overall customer sentiment. This creates a feedback loop where tilfredshetsmåling informs the hypotheses for creative testing, and testing outcomes are evaluated through shifts in customer satisfaction, leading to more effective, customer-centric marketing campaigns.
a/b-testing
A/B testing and tilfredshetsmåling (customer satisfaction measurement) are interconnected in digital marketing and business strategy through their complementary roles in optimizing customer experience and validating improvements. Specifically, A/B testing allows marketers and product teams to experiment with different variations of a webpage, app feature, or marketing message to identify which version performs better on predefined behavioral KPIs (e.g., click-through rate, conversion rate). However, these behavioral metrics alone do not fully capture the qualitative aspect of user experience or customer satisfaction. By integrating tilfredshetsmåling—such as NPS surveys, CSAT scores, or in-app feedback—into the A/B testing framework, businesses can directly measure how changes impact customer satisfaction alongside traditional performance metrics. This dual approach enables teams to not only optimize for immediate conversion or engagement but also ensure that improvements align with enhanced customer sentiment and loyalty. For example, an A/B test might show a variant with higher conversion but lower satisfaction scores, signaling a potential trade-off that requires further refinement. Thus, tilfredshetsmåling acts as a critical feedback mechanism within the A/B testing process, ensuring that data-driven optimizations do not sacrifice long-term customer happiness for short-term gains. This synergy is particularly vital in digital strategy where customer retention and lifetime value depend heavily on positive user experiences validated through satisfaction metrics.
Account executive
An Account Executive (AE) in marketing and business acts as the primary liaison between the company and its clients, responsible for managing client relationships, understanding client needs, and driving sales or project success. Tilfredshetsmåling (customer satisfaction measurement) provides quantitative and qualitative data on how clients perceive the products, services, or interactions they have with the company. The AE uses tilfredshetsmåling results to identify client pain points, tailor communication strategies, and proactively address issues before they escalate, thereby improving client retention and upsell opportunities. Additionally, by integrating tilfredshetsmåling feedback into their digital strategy, the AE can collaborate with marketing and product teams to refine campaigns, personalize outreach, and demonstrate value to clients based on data-driven insights. This creates a feedback loop where the AE leverages satisfaction data to enhance client engagement, and the improved engagement positively impacts satisfaction scores, aligning sales efforts with customer experience goals.
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