trustpilot
Definisjon
En nettside og plattform som samler forbrukeranmeldelser av bedrifter og tjenester, og lar kunder dele sine erfaringer og vurdere selskaper basert på pålitelighet og kvalitet.
Synonymer3
Antonymer2
Eksempler på bruk1
I checked the product ratings on Trustpilot before making my purchase; Many businesses encourage customers to leave feedback on Trustpilot to improve their reputation; Trustpilot reviews helped me decide which service provider to choose.
Etymologi og opprinnelse
The term 'Trustpilot' is a compound of 'trust' and 'pilot'. 'Trust' derives from Old Norse 'traust' meaning 'help, confidence', and 'pilot' from Middle French 'pilote', originally from Italian 'pilota', meaning a guide or navigator. The name implies a platform guiding consumers by trustworthy reviews.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
no direct connection
Account based marketing (ABM)
Account Based Marketing (ABM) targets specific high-value accounts with personalized campaigns, where trust and credibility are critical to engage decision-makers effectively. Trustpilot, as a platform for authentic customer reviews and ratings, provides social proof that can be leveraged within ABM strategies to build trust and reduce perceived risk among targeted accounts. By integrating Trustpilot reviews and ratings into ABM touchpoints—such as personalized emails, landing pages, or sales presentations—marketers can demonstrate proven customer satisfaction and reliability tailored to the account’s industry or pain points. This use of third-party validation helps overcome skepticism, accelerates trust-building, and supports the tailored messaging central to ABM. Additionally, insights from Trustpilot reviews can inform ABM content personalization by highlighting specific product strengths or customer concerns relevant to targeted accounts, thereby enhancing message relevance and engagement. Thus, Trustpilot acts as a trust amplifier and data source that strengthens the precision and effectiveness of ABM campaigns in digital marketing strategies.
a/b-testing
A/B testing and Trustpilot intersect in marketing and digital strategy primarily through the optimization of customer trust signals to improve conversion rates and customer acquisition. Specifically, marketers can use A/B testing to experiment with the placement, presentation, and volume of Trustpilot reviews or Trustpilot widgets on landing pages, product pages, or checkout flows to determine which configurations most effectively increase user trust and drive desired actions such as purchases or sign-ups. For example, an A/B test might compare a page with a Trustpilot star rating prominently displayed near the call-to-action against a version where reviews are less visible, measuring which variant yields higher conversion rates. This approach allows businesses to quantify the impact of social proof from Trustpilot on user behavior and optimize their digital experience accordingly. Furthermore, insights from A/B testing can guide how to leverage Trustpilot content in email marketing or retargeting campaigns, tailoring messaging based on which review formats or ratings drive better engagement. Thus, A/B testing provides a data-driven method to maximize the marketing value of Trustpilot reviews by validating how different uses of Trustpilot’s trust signals influence customer decisions and business KPIs.
Ad placement
Ad placement and Trustpilot intersect in digital marketing strategies through the leveraging of consumer trust signals to optimize advertising effectiveness. Specifically, when ads are placed—whether on social media, search engines, or display networks—incorporating Trustpilot ratings or reviews within or alongside these ads can significantly enhance credibility and reduce consumer skepticism. This integration works because Trustpilot provides verified, user-generated reviews that serve as social proof, which can increase click-through rates and conversion rates by reassuring potential customers about product or service quality before they engage further. Additionally, marketers can use Trustpilot data to inform ad targeting and messaging strategies by identifying highly rated products or services to promote more aggressively in ad placements. Conversely, well-placed ads can drive traffic to Trustpilot profiles, increasing review volume and visibility, creating a feedback loop that strengthens brand reputation and ad performance. Therefore, the relationship is practical and actionable: embedding Trustpilot reviews in ad placements directly influences consumer behavior and campaign ROI, while ad placement strategies can amplify the impact of Trustpilot as a trust-building tool within the customer journey.
Account executive
An Account Executive (AE) plays a pivotal role in managing client relationships and driving sales within marketing and business contexts. Trustpilot, as a prominent online review platform, directly impacts the reputation and perceived credibility of a company’s products or services. The AE leverages Trustpilot reviews strategically to build trust with prospective clients during the sales process. Specifically, the AE can reference positive Trustpilot feedback to overcome objections, demonstrate social proof, and validate the company’s value proposition. Additionally, the AE collaborates with marketing and digital strategy teams to monitor Trustpilot sentiment trends, identify customer pain points, and tailor messaging that aligns with real customer experiences. By integrating Trustpilot insights into client communications and proposals, the AE enhances the effectiveness of outreach and increases conversion rates. This relationship is practical and actionable because it ties customer-generated content (reviews) directly into the sales cycle, enabling the AE to personalize pitches and foster stronger client confidence in a data-driven manner.
Ad copy
Ad copy and Trustpilot reviews interact in marketing and digital strategy by leveraging social proof to increase ad effectiveness and conversion rates. Specifically, incorporating Trustpilot ratings or excerpts from authentic customer reviews directly into ad copy can enhance credibility and reduce buyer hesitation. This works because consumers often distrust generic claims in ads but respond positively to third-party validation. Marketers can dynamically include Trustpilot scores or star ratings within digital ads or landing pages, making the ad copy more persuasive by embedding real customer sentiment. Additionally, analyzing Trustpilot feedback helps refine ad messaging to address common customer concerns or highlight frequently praised features, thus making the ad copy more targeted and resonant. Therefore, Trustpilot data informs and enriches ad copy, while ad copy amplifies the impact of Trustpilot social proof in driving conversions.
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