webhooks
Definisjon
Webhooks er brukerdefinerte HTTP-tilbakekall som utløses av spesifikke hendelser i en nettapplikasjon, og som muliggjør sanntidsoverføring av data mellom systemer uten behov for polling.
Synonymer3
Antonymer2
Eksempler på bruk1
Developers use webhooks to receive notifications when a user submits a form; The payment gateway sends a webhook to confirm transaction status; Webhooks enable real-time updates without continuous polling.
Etymologi og opprinnelse
The term 'webhook' combines 'web', referring to the World Wide Web, and 'hook', a programming concept meaning a mechanism to intercept or respond to events. It originated in software development to describe event-driven HTTP callbacks.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on targeting and engaging specific high-value accounts with highly personalized marketing efforts. Webhooks facilitate real-time, automated data exchange between marketing platforms, CRM systems, and other business tools. In the context of ABM, webhooks enable immediate, event-driven triggers—such as when a target account visits a key webpage, downloads content, or reaches a sales milestone—to update account profiles, trigger personalized outreach workflows, or alert sales teams instantly. This real-time synchronization ensures that marketing and sales actions are tightly aligned and responsive to account behavior, enhancing the precision and timeliness of ABM campaigns. For example, a webhook can push data from a website analytics tool to a marketing automation platform the moment a target account engages, enabling dynamic content adjustments or immediate sales follow-up. Thus, webhooks operationalize the responsiveness and integration that ABM demands, making the marketing efforts more agile and contextually relevant.
Account executive
In marketing and business contexts, an Account Executive (AE) is responsible for managing client relationships, overseeing campaign execution, and ensuring deliverables meet client expectations. Webhooks, as real-time event-driven notifications from software platforms, enable automated, instantaneous data exchange between marketing tools and CRM or project management systems. The practical connection lies in how AEs leverage webhooks to streamline communication and workflow automation: for example, when a lead status changes in a CRM, a webhook can instantly notify the AE’s dashboard or trigger task creation in their project management tool. This reduces manual updates, allowing AEs to respond faster to client needs, track campaign progress in real time, and maintain high service levels. Additionally, webhooks facilitate integration between marketing automation platforms and sales tools, enabling AEs to have up-to-date insights on campaign performance and lead engagement without manual data pulls. Thus, webhooks empower AEs to manage accounts more efficiently by automating data flows critical to client communication and campaign adjustments.
Ad format
Ad formats define the structure and presentation of digital advertisements (e.g., video ads, carousel ads, interactive ads), which directly influence the type and timing of user interactions and events generated during campaigns. Webhooks enable real-time, automated communication between advertising platforms and external systems by pushing event data (such as ad impressions, clicks, conversions, or engagement metrics) immediately when these interactions occur. This integration allows marketers and businesses to dynamically track performance metrics tied to specific ad formats, trigger instant workflows (like updating CRM records, adjusting bids, or personalizing user experiences), and optimize campaigns based on live user behavior. For example, a webhook can notify a marketing automation tool the moment a user interacts with an interactive ad format, enabling immediate follow-up actions tailored to that engagement. Thus, the choice of ad format shapes the nature of events that webhooks can capture and act upon, creating a feedback loop that enhances digital strategy agility and precision.
Ad creative testing
Ad creative testing involves systematically experimenting with different versions of ad elements (such as images, copy, calls-to-action) to identify which combinations yield the best performance metrics (click-through rates, conversions, engagement). Webhooks enable real-time, automated data transfer between platforms by sending event-driven HTTP callbacks when specific actions occur. In the context of ad creative testing, webhooks can be configured to instantly push performance data from ad platforms or analytics tools to testing dashboards, optimization engines, or CRM systems. This immediate data flow allows marketers to rapidly analyze test results, trigger automated adjustments (e.g., pausing underperforming creatives, scaling winning variants), and integrate insights into broader marketing workflows without manual intervention. Thus, webhooks facilitate a dynamic, data-driven feedback loop that accelerates the iterative process of ad creative testing, enabling more agile decision-making and optimization at scale.
a/b-test
A/B testing and webhooks intersect in marketing and digital strategy primarily through automation and real-time data integration. When running A/B tests on marketing campaigns, landing pages, or user experiences, marketers need to capture user interactions and outcomes immediately to analyze performance and optimize accordingly. Webhooks enable this by automatically sending event data (such as clicks, conversions, or form submissions) from the testing platform or website to analytics tools, CRM systems, or marketing automation platforms in real time. This immediate data transfer allows for dynamic adjustment of campaigns based on test results, such as pausing underperforming variants or triggering personalized follow-up actions for users exposed to a particular variant. Furthermore, webhooks facilitate the synchronization of A/B test results with downstream systems without manual intervention, ensuring that decision-making is data-driven and timely. Thus, webhooks act as the connective tissue that operationalizes A/B testing insights within broader marketing workflows, enabling continuous optimization and personalized user engagement at scale.
"ABC-Analyse (Strategic Method of Inventory Management)"
ABC-Analyse is a strategic inventory management method, while webhooks are a technology for event-driven communication; they are generally unrelated but can be integrated for automation purposes
Ad creative
Ad creatives are the visual and messaging assets used in marketing campaigns to engage audiences and drive conversions. Webhooks, on the other hand, enable real-time data transfer between systems by sending automated HTTP callbacks when specific events occur. In a digital marketing context, webhooks can be configured to trigger immediately when an ad creative is served, clicked, or leads to a conversion, allowing marketing platforms or CRM systems to update campaign performance metrics, adjust budgets, or personalize follow-up communications dynamically. For example, when a user interacts with an ad creative, a webhook can instantly notify a backend system to initiate retargeting sequences, update lead scoring, or synchronize data across ad platforms and analytics tools. This tight integration ensures that ad creatives are not static assets but part of a responsive, data-driven marketing ecosystem where real-time feedback loops optimize campaign effectiveness and business outcomes.
Ad copy
Ad copy is the crafted messaging designed to engage potential customers and drive specific actions, such as clicks, sign-ups, or purchases. Webhooks, on the other hand, are automated HTTP callbacks that enable real-time data transfer between systems when specific events occur. In a marketing and digital strategy context, webhooks can be integrated with platforms that serve or track ad copy performance to create immediate, automated workflows triggered by user interactions with the ad. For example, when a user clicks on an ad or submits a form linked to the ad copy, a webhook can instantly notify a CRM, marketing automation tool, or analytics platform to update lead status, trigger personalized follow-up messaging, or adjust campaign parameters dynamically. This real-time feedback loop allows marketers to optimize ad copy effectiveness quickly, personalize user journeys based on engagement, and improve conversion rates by ensuring that responses to ad interactions are immediate and contextually relevant. Thus, webhooks operationalize the impact of ad copy by enabling seamless, event-driven integration between advertising touchpoints and backend marketing systems, making campaigns more responsive and data-driven.
Ad monitoring software
Ad monitoring software tracks and analyzes the performance, placement, and compliance of digital advertisements in real time or near real time. Webhooks enable these platforms to push event-driven data instantly to other systems or workflows without polling. By integrating webhooks, ad monitoring software can automatically trigger notifications, update dashboards, or initiate corrective actions (such as pausing non-compliant ads or reallocating budget) the moment specific conditions are met—like detecting ad fraud, budget overspend, or creative changes. This real-time, automated data flow enhances responsiveness and operational efficiency in marketing campaigns, allowing businesses to dynamically optimize ad performance and compliance without manual intervention or delay.
ad exchange
An ad exchange is a digital marketplace where publishers sell ad inventory programmatically to advertisers in real time, relying heavily on automated, data-driven processes. Webhooks serve as a mechanism to enable real-time, event-driven communication between the ad exchange platform and external systems such as demand-side platforms (DSPs), supply-side platforms (SSPs), analytics tools, or campaign management software. Specifically, webhooks can be configured to notify these systems immediately when key events occur within the ad exchange—such as bid requests, bid responses, impression tracking, conversion events, or fraud alerts—allowing marketers and automated systems to react instantly. This real-time feedback loop enhances campaign optimization, fraud detection, and budget pacing by enabling dynamic adjustments based on live data. For example, a webhook triggered by a conversion event can prompt the DSP to adjust bidding strategies or reallocate budget to higher-performing segments without delay. Therefore, webhooks operationalize the real-time nature of ad exchanges by providing a low-latency, automated channel for event notifications that directly influence digital marketing strategies and business decisions.
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