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Marketing strategy planningvs market positioning tool

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Both 'Marketing strategy planning' and 'market positioning tool' are essential components in crafting a brand's identity, as they work together to define how a business intends to reach its target audience and differentiate itself in the marketplace.

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Marketing strategy planning

nounmɑrˈkɛtɪŋ ˈstrætəʤi ˈplænɪŋ

The process of creating a detailed plan to promote and sell products or services, encompassing market research, target audience identification, and strategies for effectively reaching those audiences.

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market positioning tool

substantiv/ˈmɑːrkɪt pəˈzɪʃənɪŋ tuːl/

Markedsposisjonering verktøy er en teknikk som brukes av markedsførere for å skape en identitet i kundens sinn for et bestemt produkt, merke eller organisasjon.

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