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market positioning toolvsSocial media content strategy
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A market positioning tool helps define a brand's unique space in the marketplace, while a social media content strategy serves as the blueprint for communicating that positioning effectively to the audience.
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Social media content strategy
nounˈsoʊʃəl ˈmiːdiə ˈkɒntɛnt ˈstrætədʒi
A strategic plan for creating, publishing, and managing content on social media platforms to achieve specific marketing or communication objectives.