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CTR (Click-through rate)vsAd format

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The connection between "CTR (Click-through rate)" and "Ad format" lies in the fact that the effectiveness of an ad format can significantly influence its CTR, as different styles and structures capture user attention and engagement in varied ways.

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Ad format

noun/æd ˈfɔːrmæt/

A specific layout or design structure used for advertisements, which can vary across different media platforms.

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CTR (Click-through rate)

nounˌsiːtiːˈeɪʧ ˈɑːr

The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement.

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