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Call-to-Action (CTA)vsAd monitoring software

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Both 'Call-to-Action (CTA)' and 'Ad monitoring software' are integral components of effective digital marketing, as CTAs drive user engagement while ad monitoring software analyzes the performance of those engagements to optimize conversion rates.

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Ad monitoring software

noun/æd ˈmɒnɪtərɪŋ ˈsɒftwɛː/

Ad monitoring software is a tool that helps businesses and marketers track, analyze, and optimize their advertising campaigns across various platforms.

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Call-to-Action (CTA)

nounkɔːl tuː ˈækʃən

A prompt on a website or advertisement that encourages the audience to take a specific action.

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