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Facebook PixelvsAd targeting software
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Both 'Facebook Pixel' and 'Ad targeting software' are tools that utilize data analytics to optimize advertising strategies by tracking user behavior and preferences for more effective audience segmentation.
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Ad targeting software
nounæd ˈtɑːɡɪtɪŋ ˈsɔːftwɛr
Software specifically designed to deliver advertisements to targeted audiences based on various criteria, enhancing the effectiveness of marketing campaigns.
Facebook Pixel
substantiv/ˈfeɪs.bʊk ˈpɪk.səl/
A piece of code provided by Facebook that is placed on a website to track user interactions and measure the effectiveness of advertising.