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Ad tracking softwarevsbenchmarking
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Ad tracking software provides data that can be used for benchmarking marketing performance against industry standards to optimize campaigns effectively.
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Ad tracking software
nounæd ˈtrækɪŋ ˈsɔːftwɛr
Software that enables advertisers to monitor and analyze the performance and effectiveness of their advertising campaigns by collecting data on user interactions.
benchmarking
substantivbɛnʧˌmɑrkɪŋ
the process of comparing one’s business processes and performance metrics to industry bests or best practices from other companies