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Account based marketing (ABM)vsAnskaffelsesstrategi

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Both 'Account Based Marketing (ABM)' and 'Anskaffelsesstrategi' (acquisition strategy) emphasize the importance of targeted approaches, focusing on specific clients or stakeholders to maximize resources and drive successful outcomes.

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Account based marketing (ABM)

noun/əˈkaʊnt beɪst ˈmɑrkɪtɪŋ/

A strategic marketing approach that targets specific business accounts rather than a broad audience, focusing on personalized engagement and tailored strategies.

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Anskaffelsesstrategi

substantivɑnˈskɑf.ə.lsəs.strɑː.tɪ.ɡi

A comprehensive strategy or plan focused on procurement and acquisition processes to enhance efficiency and cost-effectiveness.

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