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Account based marketing (ABM)vsAnskaffelsesstrategi
Relasjonsforklaring
Both 'Account Based Marketing (ABM)' and 'Anskaffelsesstrategi' (acquisition strategy) emphasize the importance of targeted approaches, focusing on specific clients or stakeholders to maximize resources and drive successful outcomes.
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Account based marketing (ABM)
noun/əˈkaʊnt beɪst ˈmɑrkɪtɪŋ/
A strategic marketing approach that targets specific business accounts rather than a broad audience, focusing on personalized engagement and tailored strategies.
Anskaffelsesstrategi
substantivɑnˈskɑf.ə.lsəs.strɑː.tɪ.ɡi
A comprehensive strategy or plan focused on procurement and acquisition processes to enhance efficiency and cost-effectiveness.