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Attribution Modelingvsavkastning på investering (roi)
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Attribution modeling quantifies the impact of various marketing channels on overall business performance, providing insights that can lead to improved return on investment (ROI) through better resource allocation and campaign optimization. It specifically helps in understanding which channels contribute most effectively to conversions, thus directly influencing ROI.
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Attribution Modeling
nounˌætrɪˈbjuːʃən ˈmɒdəlɪŋ
A statistical method used to assess the impact of various marketing channels on sales or conversions.
avkastning på investering (roi)
substantiv/ˈnʌl/
A term used in programming and mathematics to denote the absence of a value or an unknown state.