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Attribution modeling strategyvskeyword stuffing

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Both 'attribution modeling strategy' and 'keyword stuffing' reflect approaches to optimize digital marketing performance, where the former seeks to accurately credit conversions to specific efforts and the latter attempts to manipulate search engine rankings through excessive keyword use.

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Attribution modeling strategy

nounˌætrɪˈbjuːʃən ˈmɒdəlɪŋ ˈstrætəʤi

A framework for assigning credit for conversions to various touchpoints throughout a customer's journey.

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keyword stuffing

nounˈkiːˌwɜrd ˈstʌfɪŋ

The practice of excessively using keywords in web content to manipulate search engine rankings, often resulting in penalties from search engines.

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