Begrepsammenligning
Attribution modeling strategyvsProgrammatisk annonsering
Relasjonsforklaring
Programmatisk annonsering, which involves automated ad buying, relies on attribution modeling strategy to effectively measure and optimize the impact of each ad exposure on consumer behavior, ensuring that marketing budgets are allocated efficiently.
Begrepsammenligning
Detaljert oversikt over begge begreper
Attribution modeling strategy
nounˌætrɪˈbjuːʃən ˈmɒdəlɪŋ ˈstrætəʤi
A framework for assigning credit for conversions to various touchpoints throughout a customer's journey.
Programmatisk annonsering
substantivpro-gram-ma-tisk an-non-se-ring
Programmatisk annonsering avser den automatiserade processen för köp och försäljning av annonsutrymme online.