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Attribution modeling strategyvsstukturkapital
Relasjonsforklaring
Attribution modeling strategy and "stukturkapital" both relate to the evaluation of value—one through analyzing the effectiveness of marketing efforts in generating revenue, and the other through assessing the intangible assets that contribute to a company's overall worth.
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Attribution modeling strategy
nounˌætrɪˈbjuːʃən ˈmɒdəlɪŋ ˈstrætəʤi
A framework for assigning credit for conversions to various touchpoints throughout a customer's journey.