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Outbound marketingvsAttribution tools
Relasjonsforklaring
Outbound marketing seeks to capture attention and generate leads, while attribution tools analyze the effectiveness of these efforts, highlighting the synergy between proactive outreach and performance measurement.
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Attribution tools
noun/ˌætrɪˈbjuːʃən tuːlz/
Tools used to identify and measure the sources of traffic or conversions in digital marketing, enabling businesses to understand the origins of their leads and sales.
Outbound marketing
noun/ˈaʊtˌbaʊnd ˈmɑrkɪtɪŋ/
Outbound marketing refers to traditional marketing strategies where businesses proactively reach out to potential customers through various channels, such as advertising, cold calling, and direct mail.