Bannerblindhetvsnegativ reklame

Both 'Bannerblindhet' (banner blindness) and 'negativ reklame' (negative advertising) represent consumer responses to intrusive marketing tactics. 'Bannerblindhet' specifically refers to the phenomenon where users consciously or unconsciously ignore banner ads due to their prevalence and perceived intrusiveness. In contrast, 'negativ reklame' refers to a negative perception of advertising that is deemed annoying or deceptive, often leading to a backlash against such tactics. Together, they highlight a significant shift in consumer behavior towards increased skepticism and selective attention, indicating a broader trend in the effectiveness of traditional advertising methods.