BannerblindhetvsTarget audience
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The term 'Bannerblindhet' refers to the phenomenon where users become desensitized to banner advertisements due to their ubiquity and the overwhelming amount of digital content. 'Target audience', on the other hand, denotes the specific demographic group that marketers aim to reach with their advertisements. The relationship between these concepts underscores the difficulty marketers encounter in capturing the attention of their target audience in an environment saturated with competing advertisements.
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Bannerblindhet
A state of being blind to the opinions or viewpoints of others; a refusal to consider alternative perspectives, often leading to conflicts and misunderstandings.
Target audience
The specific group of individuals that a product, service, or message is designed to reach.