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Brand identityvsbot

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Brand identity and bot connect through the idea of personality; just as a brand identity shapes how a company is perceived, a bot can be programmed to convey a distinctive character that reflects and enhances that identity in digital interactions.

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bot

nounbɒt

A software application that automates tasks over the internet.

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Brand identity

nounbrænd aɪˈdɛntɪti

The visible elements of a brand, including color, design, and logo, that differentiate it in the minds of consumers.

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